As the Middle East overtakes Europe in terms of the growth of demand for technology products, according to BenQ, the regional digital lifestyle products leader, advanced distribution practices will drive the regional consumer electronics channel.
To maintain an institutional approach to marketing and keep pace with the burgeoning demand, BenQ has teamed up with the Al Otaiba group to handle corporate enquiries for its projectors in UAE. BenQ leads projector sales in the region, according to market watchers Decision Tree Consulting, despite being a new entrant in the global digital projectors market. Sales are particularly strong in the government and education sectors, underlining the company’s reputation for performance, pricing and style. By aligning with the Al Otaiba Group, BenQ aims to target the lucrative corporate market and promote its high end projectors.
“The regional projector market is buoyant and we are seeing a rise in demand for DLP (Digital Light Processing) projection technology that integrates portability and performance. More and more businesses are turning to compact, lightweight projectors that offer convenience, mobility and clarity. We will continue to stay abreast of the latest technology and maintain close toes with our distribution channels to reinforce our channel presence,” said Manish Bakshi, general manager, BenQ Middle East.
“The Al Otaiba Group has invaluable market knowledge as well as expertise on the services side; this will help us make inroads into our focus segments. Together, we will focus on delivering state of the art products and value-added services in the UAE,” Bakshi added.
BenQ is revolutionising its range of digital display technology and advanced projection systems and will launch a number of new models this year. The new product lineup will feature the company’s proprietary Sense-Eye technology that dramatically improves picture quality.
Terming the partnership as an exciting opportunity, Dinesh Sharma, General Manager Office Equipment Division, Mohammed Hareb Al Otaiba said, “The consumer technology market is booming in the Middle East, and with technology changing all the time, it shows no signs of slowing. In the Gulf region, demand for technology products is growing at an annual rate of over 15 per cent, compared to 10 per cent in Europe. In a short period of time, BenQ has transformed the consumer electronics segment. We are impressed with their marketing activities and the support they offer us in terms of training and customer service support and look forward to working with them.”
The tie up with BenQ will help the Al Otaiba Group expand its office automation product portfolio.
About BenQ Group:
The BenQ Group currently comprises ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world’s third largest manufacturer of LCD panels; Darfon Electronics Corporation; Daxon Technology Inc; Airoha Technology Corporation; Copax Photonics Corporation; Darly Venture Inc; BenQ Guru Software Co., Ltd; Philips BenQ Digital Storage; and Cando Corporation. 2004 revenues for BenQ Group exceeded US$10.8 billion dollars.
BenQ Corporation consists of five main business groups and units—Display and Imaging, Networking and Communications, Digital Media, Computer Products, and Storage Business. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars.
For more information, please visit the website at BenQ.com.
About Mohamed Hareb Al Otaiba:
Mohamed Hareb Al Otaiba (MHAO) was established in 1946 giving them the proud distinction of being amongst the oldest diversified business groups in the UAE and the Middle East representing world class brands in sectors such as Office Automation (Nashuatec, Bindomatic, TK Team etc.,), Domestic Appliances (Bosch, Baumatic, Maytag, Candy etc.,), Commercial Kitchens (Hobart, Foster, Convotherm, Cimbali, Scotsman etc.,), Leisure & Sports Equipment & Bowling (Cybex, Brunswick, C&P, Norditalia, Klafs, Coleman etc.,).
Guided by nearly 60 years of experience in diverse local market segments, nobody understands a client’s needs better than Al Otaiba. Al Otaiba’s reputation is built on a solid foundation of six decades of trust and integrity with which they forge lasting relationships.
Al Otaiba caters to the ever-dynamic office technology sector through its high repertoire of premium offerings such as digital photocopiers, faxes and printers that meets the needs of small, medium and high-end technology solution requirements.
Al Otaiba’s list of high-profile clients includes various ministries including education, justice, interior as well as police departments, oil companies such as Emmar, Adnoc Ford, Total Abu Bukhoosh, and Total Fina, Etisalat and educational institutions such ad Wollongong University Dubai and the Al Ain University.
For more information please visit the website at www.alotaibagroup.com
