Electronics manufacturer BenQ today announced its New Year resolution for 2006: to drive up its already substantial market share in the Middle East’s IT and electronics market.
The company’s sales figures confirm that the market for BenQ’s stylish digital lifestyle products is nearly twice as buoyant in the Middle East as it is in Europe.
BenQ is the current No.3 producer of LCD monitors in the region and also has the second highest share of the regional projector market, according to BNA and DTC research respectively.
In the coming year, BenQ will continue to build on its digital lifestyle range by launching new products in its award-winning range of LCD monitors, projectors and LCD TVs to its target audiences in the UAE, Saudi Arabia, Iran and Egypt.
“As one of the world’s top producers of digital displays and scanners, and a technology leader in digital projectors, storage devices, wireless technologies and electronic components, we have made impressive inroads into the Middle East’s electronics and IT sectors,” said Robert Dung, managing director at BenQ Middle East and Africa.
“Our company philosophy is based on a DEEP commitment to designing enjoyment, and this unique business and marketing strategy, which has powered our dramatic growth in 2005, will continue to be our driving ambition in 2006,” Dung added.
DEEP is the fundamental principle behind BenQ’s pioneering business approach:
Design: Innovative technology in an aesthetically pleasing design and package
Efficiency: As one of the world’s largest electronics manufacturers, BenQ is able to service the supply chain quickly and cheaply
Experience: Excellent pre and post-sales services have resulted in unparalleled customer satisfaction
Preference: By providing high quality products at the right price, BenQ is asserting itself as the preferred brand for communications, computing and consumer-electronics products
According to BenQ’s parent company in Taiwan, the recent increase in global revenue is due, in part, to phenomenal success in the Middle Eastern markets.
“As a relatively new – but incredibly fast moving – market, the Middle East continues to prove an exciting area in which to work,” Dung said.
“Whilst people within the region employ our advanced technology both in the office and at home, the distinction between these sectors has become extremely vague. BenQ has therefore utilised this knowledge to design and make functional, fun and stylish products which are suited to a variety of applications and settings. This strategy proved to be a solid basis for our successful 2005 plans and we have no doubt that this will be the case in the coming year, too,” Dung concludes.
About BenQ Group
The BenQ Group currently comprises ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world’s third largest manufacturer of LCD panels; Darfon Electronics Corporation; Daxon Technology Inc; Airoha Technology Corporation; Copax Photonics Corporation; Darly Venture Inc; BenQ Guru Software Co., Ltd; Philips BenQ Digital Storage; and Cando Corporation. 2004 revenues for BenQ Group exceeded US$10.8 billion dollars.
BenQ Corporation consists of five main business groups and units—Display and Imaging, Networking and Communications, Digital Media, Computer Products, and Storage Business. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars.
