Ben 10, the ever-popular cartoon character, will make its Middle East premiere of the latest production titled Power of the Omnitrix on February 19. The show is one of the highlights organized during the 15th edition of Dubai Shopping Festival and will go till February 26th.
A gathering held at Dubai Festival City on Tuesday, February 16, gave several children the rare chance to meet Ben 10 and the characters of the show. Ibrahim Saleh, Coordinator General of Dubai Events and Promotions Establishment, said that the staging of this particular Ben 10 production showed that “Dubai Shopping festival has always been a great platform for mega international shows to come and present their premieres in Dubai.”
The gathering was also attended by Devrim Anadol, Buying & logistics Manager for Toys R Us, and Aman Sangar, Product Marketing Manager – Interactive Entertainment Business, Entertainment & Devices Division, Middle East, Microsoft, who also announced the Middle East launch of the Ben 10 Xbox game. Apart from the photo opportunity with the characters of Ben 10, children were also given Ben 10 toys from Toys R Us. Mr. Anadol also mentioned that tickets bought for the show would automatically entitle viewers to a 15% discount on Toys R Us products.
Power of the Omnitrix will show at The Palladium till 26th February (no show on Feb 22) with two shows per day, at 4pm and 7pm. The show will then go on a tour across the Middle East throughout the summer of 2010.
Ben 10: Alien Force is currently the number one show on Cartoon Network in the Middle East and is due to launch on terrestrial channel NBC3 in April 2010.
Cartoon Network Live on Stage – Power of the Omnitrix combines the best of Ben 10 and Ben 10 Alien Force in an adrenaline pumping 90-minute theatrical extravaganza. Avid fans and young, action enthusiasts will be catapulted into the electrifying world of Ben 10 as cool skateboarding stunts, thrilling acrobatics, jaw-dropping action scenes, combined with dazzling multimedia effects take the audience on an incredible adventure.
Power of the Omnitrix features a cast of 14 dynamic characters (live actors and costumed) including Ben and his cousin Gwen Tennyson, Kevin Levin and Grandpa Max. Making their global debut live on stage are Rocks and Squidstrictor, brand-new alien superheroes from Ben 10 Alien Force! They will join popular superheroes Four Arms, Wildmutt and Heatblast, and menacing villains Vilgax and HighBreed Commander; while stunt performers will entertain the audience with incredible stunts and slick moves.
Turner CN Enterprises has signed a deal with Millennium Entertainment International which also sees the all-new live action stage show Cartoon Network Live on Stage – Power of the Omnitrix tour in the Middle East.
