738 exhibitors participated this year from 44 countries, a 13% increase over that of 2009 Dubai, (June 3, 2010) - Beautyworld Middle East concluded today (Thursday, June 3rd) on a bright note with 738 exhibitors participating from 44 countries - an increase of 13 % over that of last year. One of the big attractions for the visitors was the Walk of Beauty fashion show which displayed the latest trends in hair styling and make up. The nail competition Nail It! By OPI was another big draw, showcasing creative skills among local and regional talents in nail spas and salons. This year, Arabian Oud, which has recently been gaining popularity amongst high street retailers in the US and UK also attracted its share of attention from international trade visitors. Mr Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt GmbH, organiser of Beautyworld Middle East, said: “We have registered an incredible 50% increase in the number of participation from the USA. In addition to this there was a substantial growth of 15% in local participation as well as an increase in exhibitors from the UK, Brazil, Turkey and many others. “ “As international companies look further afield for new promising markets for their products, the Middle East increasingly offers them economic opportunities justifying the tremendous increase in numbers we see in our exhibitions,” Mr. Pauwels added. Beautyworld Middle East 2010 was held under the Patronage of H.H. Sheikha Dr Hind bint AbdulAziz Al Qassimi, Chairman of Emirates Business Women Council who also inaugurated the show. Ludovic Loffreda, CEO, LPG Dubai said: “We are delighted with the response we have had during this year’s editions of Beautyworld ME. The quality and volume of visitors has been very promising and we have made some great leads which we are sure to turn into strong business partnerships.” “We received a very good response from trade visitors from Kuwait, Saudi Arabia and Qatar. The visitors were high end business people and the show helped us generate a lot of trade leads which we will follow up later,” said Liliane Mokamer, Division Manager, Madi International. “Madi International organised the Walk of Beauty with Kadus on behalf of Epoc Messe Frankfurt where 30 Models and stylists from the UK presented the latest hairstyles in one and a half hour shows held two times a day.” She added: “We also struck a major distribution deal with Vizo, a company dealing in astringent and disinfectants for salons. Madi International specialises in hair and salon supplies and equipment.” Salon Educators which gives practical education and are business consultants for salons and spas in Dubai was happy with the good response generated by Beautyworld Middle East. “We received very good leads from visitors who travelled all the way from Saudi Arabia, Iran, Lebanon and India,” said Deborah Whitehead, Managing Director, Salon Educators. “In the Walk of Beauty we worked together with Madi International in featuring hairstyles from top European stylists. Every month we hold seminars and workshops for salon and spa staff.” “This is our first time at Beautyworld and the show is very good with high quality trade visitors mostly from KSA. We closed good deals and are looking forward to next year’s show,” said Faher Al Jandali, Al Thahab perfumes. Beautyworld Middle East is the international trade fair for beauty products, cosmetics, perfumery, salons and wellness. This is the 15th edition of the event in Dubai.
