Jarir Bookstores has teamed up with Source IT - the region’s foremost mobile and technology distributor - in announcing plans to drive sales by sending the award winning i-mate™ on a Saudi Arabian ‘road show’ in October.
The i-mate tour – which runs between October 13th and October 28th at selected Jarir Bookstores in Riyadh, Jeddah and Al Khobar – will feature constructive talks and live demonstrations on the latest devices from i-mate™.
“Our aim is to boost the profile in Saudi of the world’s most sophisticated range of pocket PC’s,” said Ahmed Al Azzawi, Director at Source IT, the official i-mate™ distributor for the Middle East.
“Saudi Arabia is one of the largest markets for pocket PC’s and we would like to ensure that i-mate™ users can benefit fully from the countless possibilities offered by these remarkable handsets. These include wireless Bluetooth ability, a full Microsoft Office suite of applications, email and internet capability and an mp3 player.”
Hot on the heels of a successful GITEX showing, the Saudi Arabian tour comes at an important time for Source IT who recently supported the Middle East launch for the i-mate™ JASJAR and the i-mate™ K-JAM.
The i-mate™ JASJAR handheld features the latest Microsoft Windows Mobile 5 operating system, a rotating VGA screen, 2 cameras and full internet browsing ability, including built in Wi-Fi.
The i-mate™ K-JAM, the successor to the popular and successful i-mate™ JAM device, is packed with features including a slide keyboard, 1.3 Mega Pixel camera and an mp3 player.
“Jarir Bookstores is very excited to be working alongside Source IT and i-mate™ on this timely initiative,” commented Nasser Abdulaziz Al-Ageel, Chief Operating Officer, Jarir Bookstores.
“Customers are becoming increasingly tech-savvy and are demanding more information about the products they buy. The i-mate™ road show addresses this trend head-on, and is just one of many projects we hope to work on with Source IT,” he continued.
The Jarir Bookstores i-mate™ road show is the latest in a string of impressive distributor-retailer drives from Source IT, whose astute approach to Middle Eastern technology distribution and marketing have them poised to close on a second year of successful results with forecast of 50 per cent growth year-on-year.
About Source IT
Founded in 2004, Source IT has sought to establish itself as the leading retail distributor for the Gulf region with a vision of providing an exceptional service to the customer and channel alike. Source IT has already revolutionized the mobile device market with its distinctive box-bundling, delivering a turn-key solution to retailers that delivers value-for-money and is designed in the UAE. With its commitment to value and service, Source IT sets the standards for the Middle East’s retail landscape. www.sourceit.ae
About i-mate™
i-mate™ are specialists in Windows Mobile™ device solutions and are dedicated to the collaborative design and development of fully certified, wireless handheld devices.
i-mate™'s cutting edge, customer-centric solutions offer the latest technology and device features. Its strategic relationship with Microsoft® provides customers the ultimate mobile experience for business, for pleasure, for life, with value-added services such as Hosted Exchange email, mobile security with Pointsec® and anti-viral support with Computer Associates® eTrust Antivirus, and exclusive interactive games from www.clubimate.com
