Apple’s representative for the Middle East demonstrates commitment to the educational sector at GETEX 08
April 14, 2008—Arab Business Machine Ltd (ABM), Apple’s representative for the Middle East, has exhibited the brand’s educational uses and highlighted their commitment to this sector at GETEX 08.
Arab Business Machine Ltd is now making its mark on the Middle East through involvement in exhibitions like GETEX and a series of initiatives at several of the Middle East's leading campuses.
The firm has already developed various programs aimed at schools and colleges using Apple's solutions in their curriculum.
Earlier this year Arab Business Machine Ltd partnered with Higher Colleges of Technology's Dubai Men's College whereby the institute will benefit from the 'Apple on Campus' education program that provides students with a full range of Apple hardware, software and peripherals at exclusive discounts.
Many educators and institutions are already using Apple’s digital media solutions in their curricula and Apple hardware and digital media applications empower students as creators, not just consumers of content.
