Kaza Royal Club, the leading private VIP hotel and restaurant loyalty membership card in Egypt and the Gulf Cooperation Council countries (GCC), announced today that it signed an exclusive agreement with T.G.I. Friday's restaurant and its parent company Americana. The deal marks the first time that Americana uses a loyalty card program as part of its marketing activities.
Under the pilot program that will last until the end of May, 2007, the 8,000 members of the private Kaza Royal Loyalty Club, the largest private corporate loyalty program in Egypt, will receive a special 30% discount on food and beverage in the new branch of T.G.I. Friday's in Mohandiseen.
"Kaza Royal Club members represent an important market segment of frequent diners that T.G.I. Friday's attracts on a regular basis," said Mohamed Amin, Regional Director of Operations for T.G.I. Friday's "We are proud to utilize the global experience of Kaza Club's parent company TVB Group to offer value-added services to our premium clientele."
Many of the card holders of the Kaza Royal Club come from professional fields like law, medicine and business and have a strong interest in securing both VIP benefits and major discounted rates and prices from hotels, restaurants and airlines as a part of a large Kaza Club Corporate Group that they do not have access to individually.
"Egypt represents a strategic market for TVB Group in offering premium services at great restaurants like T.G.I. Friday's," said David Home, CEO of TVB Group. "Since Kaza Royal Club is the number one private VIP hotel and restaurant loyalty membership card in Egypt we are continually looking to provide our members with an increasing number of benefits."
"We are happy that T.G.I. Friday's has chosen our loyalty brand and that our members will receive special discounts," said Tarek Hamza, president of TVB Group Europe, Africa and the Middle East, the parent company and owners and operators of Kaza Royal Club. "We believe our members will appreciate this new benefit and we look forward to the possibility of more membership benefits for them from both T.G.I. Friday's in Egypt and the Americana group of restaurants throughout the Middle East."
Kaza Royal Club adds T.G.I. Friday's to its exclusive line of major restaurant groups and 5-Star independent establishments that offer promotions and discounts. The addition of T.G.I. Friday's follows the Kaza Royal Club strategy of bringing packages to its members at as many quality locations as possible.
"Our Kaza Royal Club members should be able to enjoy a great meal whenever they want and get it at an exclusive rate," Hamza added.
Kaza Royal Club members already generate hundreds of thousands of restaurant covers per month for major restaurant groups like La Caseta, Abu Shakra, Fuddruckers, Peking and other exclusive independent 5-Star Restaurants throughout Egypt’s major cities and resorts. T.G.I. Friday's, one of the first American casual dining chains, is one of the strongest restaurant brands in the world and offers a wide array of menu options in a unique interior design.
