Alpine milk chocolate, milka, debuts in UAE
Another Quality offering from Kraft Foods
It is undeniably one of the most famous European chocolates ever created and it is finally here in the UAE for the very first time! With over 100 years of natural Alpine goodness poured into it, Milka chocolates have delighted and indulged consumers with its most tender chocolate pleasures. Made with natural wholesome milk from the Alps, represented by the famous lilac-colored Simmental cow, this leading European chocolate is yet another top-of-the-range product offering from Kraft Foods.
The magic of Milka, derived from the German words ‘Milch’ and ‘Cacao’ (milk and cocoa), traces back to 1901, when chocolatier, Philippe Suchard, introduced an Alpine milk chocolate in a lilac wrapper called Suchard Milka. The legacy of his creation prevailed and today Milka remains undisputed as the number one milk chocolate synonymous with the natural wonders of the Alps.
Now, consumers in the UAE will experience the superior taste of chocolate made from fresh Alpine milk and the smooth, melt-in-the-mouth texture that Milka promises. Milka will be available at all leading retail stores from June onwards.
“Milka is a flagship brand for Kraft Foods in the chocolates category and we expect it will make a lasting impression on our consumers here. Milka has over 100 years of heritage as rich as its taste. It is quite simply an excellent premium chocolate that is made from the purest Alpine fresh milk to deliver the most tender, indulgent chocolate experience”, said Ahmed Yahya Marketing Director GCC, Kraft foods Middle East and Africa.
Milka comes in a selection of tantalizing variants to suit all palates, all of which contain the delicious rich Alpine milk goodness. The 100 gm bar offers a variety of specialties like Caramel, Chocolate Dessert, Hazelnuts, Raisin & Nuts and Alpine Milk. The snack size (38.5gms) variety comes in three distinctive flavors of Almond, Hazelnut and Alpine Milk.
To ensure the freshness and superior quality of the chocolate, Milka is available in a unique flow wrap package that guarantees longer lasting freshness. The 100gms tablets also have a unique re-close packaging, which makes it convenient to store – if you can resist the temptation to eat it all at once.
Leading up to the introduction of Milka in the UAE market, Kraft Foods conducted a series of sales briefings for its distributors. Commenting on the impact that Milka is expected to make in the market, Mr. Puneet Sawhney, Marketing Manager from Gulf International said “We are very keen to begin the distribution of Milka as this a leading European product that delivers superior consumer value. With the expected consumer acceptance we anticipate a high turnover in all the retail outlets across the UAE”.
Milka is currently available only in UAE. The 100gm tablet in 5 variants will be made available in June ’08 and is priced at AED 5.The 38.5gm tablet in 3 variants will be available from July ’08 and is priced at AED 2.50.
