alfardan sports motors company introduces another maserati jewel in doha – the quattroporte collezione cento
Maserati looks back on a year of great achievements, with over 7000 vehicles owing to its flagship, the Quattroporte
Alfardan Sports Motors Company, member of Alfardan Group and exclusive importer of luxurious Maserati in Qatar announced the arrival of its top of the line highly awaited Quattroporte edition, the Collezione Cento to Doha. Only one car of this premium model will be available for Qatar market in Alfardan Sports Motors Company showroom.
Alfardan Sports Motors Company was established in 1999 bringing forth some the world’s most coveted iconic brands in Sports and Luxury automobiles. The company’s brands in general and Maserati, in particular, are recognized as the country’s premium attraction for Sports and Luxury enthusiasts. Owing to a symbiotic relationship between Alfardan Group and Maserati, Alfardan Sports Motors Company turned Qatar into an ideal market for the presence of such global names while achieving exceptional sales rates that increased 7 times since the inception of the company.
On the introduction of Maserati Quattroporte Collezione Cento, Mr. Mohamed Kandeel, Vice President of Sales and Marketing at Alfardan Sports Motors Company said: “Collezione Cento brings home a new benchmark of global luxury, comfort, beauty and elegance. We, at Alfardan Sports Motors Company, are driven by an innovative perspective and outlook on the lifestyles of our clients and prospects and we see Qatar as one of the topmost trend-setting nations of the world.”
“We consider automobiles as an extension to one’s individuality; therefore we save no effort in offering our clients every opportunity to express that. Having defined the sports luxury car segments in Qatar for almost a decade, we have been closely in touch with our clients and we know their needs; this is why we bring them Collezione Cento, the perfect embodiment of luxury on wheels.” Mr. Kandeel added.
A novelty for Maserati in 2008, Maserati Collezione Cento made its debut in Detroit with just 100 units in line for production worldwide, making this unique sedan all the more exclusive. Collezione Cento boasts of immense comfort, technology and luxury while featuring a brand-new ivory color, with a livery on the sides that enhances the sinuous lines of the Quattroporte. On the exterior, the 20” wheels are fitted with polished rims, adding the perfect touch of sophistication and elegance. The chromed honeycomb front and side grilles also bring out the executive flagship nature of this sedan.
The interior is no less spectacular. Everything exudes luxury, from the Poltrona Frau “Cuoio” colored leather seats with diamond-shaped stitching and matching buttons in the centre to the polished Wengé wood inserts on the steering wheel, center console and receptacle. The mother-of-pearl inlays are a true delight, adding an unusual gleam to the name of the vehicle and the trident on the gear shift knob. Cuoio colored leather is also used for the superior-weight over mats, enhanced by Beige contrasting edges. The interior’s concept was exclusively presented to Maserati customers last year at Frankfurt’s Motor Show: the “Collezione Cento” is born from on the basis of their feedback and comments.
Technology is another area where the Collezione Cento scores highly. Back seat passengers in the new Quattroporte find themselves in a multimedia paradise controlled by the Maserati Multimedia Entertainment system. The technology is housed in the rear center armrest, which contains an AUX-IN socket, iPod docking station, SIM card seat and USB port so that passengers can view photographs, videos or listen to MP3/WMA tracks contained in other peripherals. The car’s sound system or the special Bluetooth headsets can be used for listening.
The armrest also features a built-in keypad for Internet browsing and email access, which can be folded. And because image also counts, especially when it comes to luxury, there are two real eye-catchers built into the back of the front seats: two 1.04” touch screens complete with a CD/DVD player built into the back of the centre receptacle.
The 100 lucky owners will be guaranteed luxury and exclusivity, thanks to the numbered plate built into the dashboard molding. The Quattroporte Collezione Cento is fitted with a 4244 cc engine (400 bhp) paired with hydraulic automatic 6-speed transmission that guarantees the same performance as the Quattroporte Automatica range.
From production through to sales, Maserati’s figures for 2007 speak for themselves: a production record was set in October, when 850 vehicles left the Modena plant while December ended with a record of over 1000 vehicles registered.
2007 was also a hugely satisfying year in financial terms with over € 141 million in revenues for Maserati, up by 33% compared to the same period in 2006. Total revenues during the first 9 months amounted to € 485 million, an increase of 29.3% and profits of € 6 million from ordinary operations.
These commercial and financial successes are mainly due to the Quattroporte model, restyled for the last Detroit Motor Show with the introduction of automatic transmission, in addition to the Duo Select. Winner of 40 international awards, approximately 15,000 have been delivered since its launch. Of all the Quattroporte delivered in 2007, 74% were automatic models and the remainders were Duo Select, in the following versions: Executive GT, Sport GT and Sport GT S, launched at the Frankfurt Motor Show with automatic transmission only.
A study of the figures for the period from January to September 2007 in the eight largest international car markets (in Europe: Italy, Great Britain, Germany, France and Switzerland), the USA, Japan and Australia, reveals that the Quattroporte is the fourth most popular car in its category and the second-highest seller in the five European countries. In detail, the best performances were achieved in Italy and France, where the Quattroporte is top of its segment, while in Switzerland and Australia it is second.
In 2007, Alfardan Sports Motors Company launched the outstanding Maserati GranTurismo Coupe, firing huge appraisal from the local Maserati community.
The Collezione Cento takes Maserati’s core characteristics of elegance, uniqueness and luxury to higher levels and only one lucky Maserati enthusiast will be able to own this car in Qatar and be one of the one hundred owners across the globe to enjoy its overwhelming performance and driving experience.
