As the regional hotel sector sets to expand by over 80 hotels in the next 3 years, the development of boutique establishments, catering to the specialized needs of travelers has taken on increasing importance in the travel and tourism industry.
With increased competition throughout all levels of the market, Al Sondos Suites by Le Meridien, one of the main boutique hotels in Dubai, has made the conscious choice to specifically target business travelers from the GCC.
Its location five minutes from Dubai International Airport, in the heart of Dubai’s business district and directly across from the Deira City Center has made it one of the best choices for business travelers looking for comfort and convenience. The numbers speak for themselves: With 95% occupancy rates expected for December-January as well as overall occupancy hovering around 90%, a nine per cent increase over 2004, the hotel is enjoying the fruits of its marketing and business strategy.
Having achieved 100% occupancy rates during Gitex with room rates soaring above 1000 AED, the hotel’s Ramadan rates now remain steady at 600 AED per night.
“The Al Sondos Suites specifically reflects the needs of guests who require a place from which to conduct their work. This means state-of-the-art technology, complete business facilities and conference rooms,” says Amal Benzari, General Manager of Al Sondos Suites. “Our suites are also designed to cater to our clientele – each room is individually designed with full kitchens, high-speed internet access and all the amenities necessary for the busy traveler,” he says.
Furthermore, the hotel boasts a 24-hour News Café where clients can print a copy of the latest newspapers from around the world, via the Satellite News Kiosk. Business clients can also follow the latest market reports on a giant-screen television.
A further reflection of the Al Sondos Suites understanding their target GCC clientele is their status as one of the few dry hotels in Dubai. Benzari views his hotel’s alcohol-free status as an important strength. “We knew when we built the Al Sondos Suites that it was to be a dry premise,” he says. “This was a reflection of our desire to cater to the preferences of GCC Nationals by maintaining the culture that is prevalent in the region.”
With strong regional and local growth expected to remain steady for the next couple of years, the trend towards specialized boutique hotels is likely to continue its evolution. “There is room for all types of hotels in Dubai and throughout the region” says Benzari. “Where we stand apart is that we are one of the first to recognize the importance of catering to clients specialized needs.”
About Al Sondos Suites by Le Méridien
Al Sondos Suites by Le Méridien is an ideally located boutique hotel in the heart of Dubai’s business district which caters to the specific needs of Gulf and business travelers. With state of the art communication and business facilities, a supportive staff, spa and complete gym, the Al Sondos Suites by Le Meridien is the ideal choice for discerning visitors to Dubai. Every suite is fully equipped, individually decorated, and well appointed to cater to the needs of all guests whether arriving in Dubai for business or pleasure. As the first all-suites Le Méridien hotel in the world, Al Sondos Suites caters to those looking for luxury, functionality and an unparalleled level of service.
