KIA, represented in the UAE by Al Majid Motors Co., recently took part in a major blood donation campaign in support of thalassemia patients and Al Wasel Hospital, as part of KIA’s "Moving the World Together" CSR initiative.
Over 71 employees from different departments of the Juma Al Majid Group took part in this vital initiative to give blood at the KIA Motors showroom in Deira. Doctors and nurses from Al Wasel Hospital were on hand to administer the process, with the hospital also providing beds and blood donation equipment.
Mr. Mohammad Khader, General Manager of Al Majid Motors – KIA, commented that his staff “responded magnificently to the call for donations.”
“KIA and Al Majid Motors together believe in the importance of giving back to the communities in which we operate,” he added. “We don’t just sell cars: our business philosophy matches our CSR philosophy, which is to help others attain happiness, via our role as automakers and auto dealers.”
This is the 8th year Al Majid Motors has teamed up with Al Wasel Hospital for the donation drive, which is seen as an important part of the firm’s corporate and social responsibility programme.
“Thalassemia is a big issue across the UAE, and we at Al Majid Motors see it as our civic duty to help our fellow citizens however we can in this regard,” Mr. Khader continued.
“We hope our actions have made a positive difference to those struggling with the condition of thalassemia, and we look forward to continuing our relationship with the Al Wasel Blood Donation centre in the future,” he concluded.
