AL JABR Automotive Sponsors Elite Football Tournament In ASIR With KIA Cars As Prizes
Leading Saudi Football Clubs Participating in Highlight of Abha Summer Festival
KIA Motors Saudi Arabia, Part of Al Jabr Automotive Group, is sponsoring the Elite Football Tournament being held August 3-13, 2009 as part of the Abha Summer Festival under the patronage of HRH Prince Faisal bin Khalid bin Abdulaziz, the Prince of the Asir region.
The sponsorship agreement was signed at Al Saha Al Shabia in Abha by Eng Abdulkareem Al Hanini, acting on behalf of His Royal Highness Prince Faisal Bin Khalid Bin Abdulaziz, the Prince of Asir region, and Ahmed Al Amri representing KIA Motors–Al Jabr Automotive.
“We strongly believe in supporting sports as part of our contribution to Saudi society and for the benefit of the many thousands of loyal Al Jabr Automotive customers who are proud KIA car owners,” said Rudy Girgis, COO, KIA Motors Saudi Arabia. “Therefore, it gives us the greatest pleasure to sponsor the Elite Tournament and we wish the participating teams every success.”
Six Saudi clubs are playing in the tournament: Al Hilal, Al Shabab, Al Etifaq, Al Hazim, Al Wedha and Abha Club. The matches will be broadcast live by the Saudi TV Sports Channel and at the end of the event Al Jabr Automotive will present the Best Player with a KIA Motors Opirus car. In addition, three KIA Rio cars are being offered as grand prizes in a raffle draw for spectators attending the tournament.
Sports sponsorship is an especially appropriate platform for Al Jabr Automotive since KIA Motors Corporation presents itself as a maker of quality vehicle for the young-at-heart and is the official automotive partner of FIFA -- the governing body of the FIFA World Cup – and a EUROTOP partner of UEFA. It is also a major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup.
KIA aims to become one of the world's premier automotive brands and, represented by Al Jabr Automotive Saudi Arabia, the brand has already become established as a best seller in the Kingdom, gaining widespread popularity due to the comprehensive range of models, dynamic styling and advanced technology – features expressed in KIA Motors Corporation’s brand slogan "The Power to Surprise" which represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.
