Al-Falak acquires major distributor of IT products in Saudi
Al-Falak strengthens regional market share following acquisition of Mishaal Al-Sudairy Office for Commercial Services
Al-Falak Electronic Equipment & Supplies Co, a leading provider of technology-based solutions to the Middle East, has recently completed the acquisition of Mishaal Al-Sudairy Office for Commercial Services (MSO) as part of Al-Falak's expansion strategy across the Middle East. The acquisition will provide Al-Falak critical access to leading IT brands and gain leverage for Al-Falak's vision of becoming the region's premier IT company with a dedicated distribution division.
The acquisition specifically enhances Al-Falak's momentum within the Saudi Arabian market wherein MSO has been a major player for over a decade. Moreover, MSO will significantly expand Al-Falak's portfolio of premium products as MSO is a key distributor of leading international brands such as Microsoft, Symantec, Logitech, Eaton MGE UPS Systems, Targus, D-Link, Avid Pinnacle Systems, POV (Nvidia Graphic Cards), and MGE UPS Systems TwinMOS.
"Al-Falak is gaining ground in its long-term vision of becoming the leading IT company in the region. The acquisition will help consolidate Al-Falak’s IT Distribution Division, allowing the current CSA Division to focus on corporate business instead of Reseller channel sales. We are very excited about the new growth opportunities that have been unlocked. I am confident that this growth will further enhance our quality of services to our clients," said Ahmed Ashadawi, President and CEO, Al-Falak.
MSO is a fast-growing trade only distributor that is constantly evolving and adapting to market demands to meet all the needs of the reseller community. The company operates through its head office in Riyadh and branches in Jeddah, Al Khobar, Dubai and Jebel Ali Free Zone.
"The move has been highly beneficial to both MSO and Al-Falak as combining our resources and expertise we will definitely provide more energy to our expansion initiatives and enhance our competitive edge in the market. The increased sales force will likewise enable us to better serve our clients, particularly in the Saudi Arabian market, which continues to offer excellent growth opportunities," said Agnello Fernandes, General Manager of MSO.
MSO's reputation throughout the Saudi market as a model of professionalism, competence and quality has also been a key factor in the acquisition as these are vital in boosting Al-Falak's image and status, and strengthening its presence across the regional market
"Al-Falak will be able to substantially improve its capacity to serve key markets across Saudi Arabia through MSO's excellent logistics and comprehensive network of reseller partners. The joint forces of Al-Falak and MSO will certainly make us more dynamic and give us greater flexibility to cater to various customer demands and subsequently increase our market share in the Kingdom," said Ashadawi.
For over 27 years, Al-Falak has delivered enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East. Al-Falak's portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists. The company has been aggressively expanding its facilities and networks as it pursues its expansion strategy across the region.
