The Ajman City Centre has successfully completed their first promotion for university students that saw the participation of more than 1,000 students in a programme that offered discounts across the largest mall in Ajman.
“The programme targeted students at Sharjah and Ajman university and it was such a successful campaign that it generated a lot of interest from the students and attracted them to our property,” explained Fuad Al Najjar, General Manager of Ajman City Centre, pointing out that the students even benefited from the on-line promotion of the mall as it offered them bonus points whenever they accessed the centre’s website.
He said that the centre developed its programme to build better relations with university students and encourage them to become more loyal shoppers at the mall.
“We are pleased that the promotion attracted the students and they were able to benefit from the discounts offered to them. In fact, it was nice seeing the young generation across our shopping mall in the afternoons and evening with some building a stronger relationship with our mall,” Fuad pointed out.
He stressed that the promotion success lied in the fact that the stores of interest to the students at the mall offered discounts that ranged from 10 to 60 per cent on their products.
“We also offered 20 raffle prizes of Dhs 1,500 each for students who spent a minimum of Dhs 250 across the mall. We designed a genuine promotion for the benefit of the student community and we are happy that they benefited from it,” Fuad concluded.
Additional information to Editors:
Ajman City Centre:
Considered the largest Shopping Mall in Ajman and one of the largest in the Northern Emirates in the UAE, the mall features 0ver 60 shops, in addition to 18 restaurants/ cafes, a dedicated leisure and entertainment centre in Magic Planet, a 146,598 feet Carrefour Hypermarket, six cinemas, and outdoor car parking facilities for 1800 vehicles, all offering a special shopping and entertainment experience under one roof.
