Ajmal launches the enticing Oudh Mubakhar Fakher

Published September 26th, 2005 - 12:02 GMT
Al Bawaba
Al Bawaba

Ajmal Perfumes, the region’s leading fragrance house and retailer, today unveiled Oudh Mubakhar Fakher, a premium oriental incense for discerning fragrance lovers.

Justifying its name, which means ‘Superior’, Oudh Mubakhar Fakher is a blend of the finest Indian and Cambodian Oudh. The tantalizing blend burns to emit a very rich, pleasant and distinctive scent, ensuring a joyful ambience on those special occasions.

Introducing the new incense, Nazir Ajmal, Chief Perfumer, Ajmal Perfumes said: “Oudh has played an integral role in the Arab culture for centuries. Our latest offering - Oudh Mubakhar Fakher – is comprised of an alluring mixture of high quality Oudh and a rich, fragrant oil which reinforces the richness of the Arabian culture and heritage.”

“The alluring incense is ideal for the fragrance lovers who are traditional at heart and consider the long-lasting, woody scent of Oudh fundamental at social gatherings. To them burning Oudh and enjoying its fragrance signifies a gesture of hospitality.”

Oudh Mubakhar Fakher is present in a 45 g ceramic jar. Complementing its traditional flair, the sky blue color and classy design resembles a crown giving the box a regal look.

“Ajmal has always kept themselves abreast of the changing customer tastes. The new incense has been crafted keeping in mind the modern and traditional Arab fragrance lovers. I am confident that the rich scent of Oudh will prove to be an enticing choice for every fragrance lover.”

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