Shoppers are to be given the opportunity of earning Triple Air Miles as part of the celebrations for Air Miles’ seventh birthday in the Middle East. Air Miles - the regions leading multi-participant loyalty programme has announced that on April 11th and 12th all purchases utilizing their card will be eligible for the triple promotion.
Since its launch in 2001, the programme, which is free to join, has grown exponentially starting in the UAE, then expanding to Qatar in 2002 and more recently in Bahrain in 2007. Currently, the company has more than 1.5 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. In addition, over 80% of all Air Miles members have either redeemed their Miles, or have enough Air Miles to do so, making it the largest and most active retail reward programme in the region.
“With our seventh successive year of steady growth, we have already become the most active and successful loyalty programme in the Middle East. With over 120 participants in the UAE and an easy redemption procedure we have every reason to stand tall,” said Dave Battiston, CEO, Air Miles.
“With an increase in the number of retail brands and a radical growth in the number of shoppers in the Middle East, regional retailers will have to introduce innovative tactics to retain existing customers and attract more. An increased level of loyalty will guarantee positive bottom lines and increased profitability,” he added.
For example, HSBC witnessed a 29% increase every year in card use and a 50% increase in card acquisition and Lamcy Plaza saw a footfall increase of 31%.
Although the company continues to receive interest from a number of retailers to join the loyalty programme, Air Miles prefer being selective when choosing brands that provide added value to its members, for example Sun & Sands Sports, a top sports retailer in the Middle East came on board region wide from the 1st April.
“Local knowledge and an excellent member base are of paramount importance if you're to create a successful offering in the region,” said Battiston. “It is clear from our successes during the last 7 years that the Air Miles Loyalty Programme has caught on very well in the UAE, Qatar and Bahrain and we look forward to more significant expansion within the region during the coming years,” he concluded.
About Air Miles
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.
Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.
Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.
Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family-days out, adventure experiences, hotel suites and airline tickets.
