Adobe Systems today announced that Mindware, a leading IT distributor in the Middle East, has been authorised as an official Adobe Distributor specifically for the Saudi Arabian market. Mindware joins the company's strategic network of Middle East and North African distributors which includes a recently announced partnership with Logicom, to effectively cover growing demand. The company will be supporting the full range of Adobe products to ensure availability for business users and retail outlets.
"During the past year, we have been carefully reviewing our distribution strategy to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Middle East and North Africa," said Abdallah Saqqa, General Manager, Adobe Systems Middle East. "Mindware has an extensive understanding and widespread penetration of the market in the Kingdom and we're pleased to welcome it to our network."
Radwan Basheer, General Manager Mindware added; "Saudi Arabia's appetite for technology investment continues to grow and Mindware is delighted to join the Adobe network as an authorised distributor, adding another global brand to our portfolio."
