adidas calls on uae football fans to proove their talent

adidas has called on all of the UAE’s football talent to show off their football skills and compete to win a trip to the Euro2008 championships finals, being held in Austria in June.  From the 17th – 19th April adidas will be holding the ‘adidas Skill Challenge’, a free to enter event at Festival Square, Dubai Festival City. 
 
Talented youth and old pros alike are invited to complete three skill stations, each requiring the ability to demonstrate soccer techniques which match the characteristics of the adidas boot brands Predator, adiPURE and F50 TUNiT.  Completion of the skill sets will reveal which corresponding football star the participant is most aligned to, such as Steven Gerrard (Predator), Kaka (adiPURE) or Lionel Messi (F50 TUNiT).
 
All entrants will compete to find a place on the adidas team, with one winner to represent the best Predator, adiPURE and F50 TUNiT player.  These highest scoring players will win an all expenses trip to the finals of the Euro2008.
 
“Our football boots are designed with three different types of players in mind, each one representing key styles of play such as powerful, elegant or artistic approaches to the game,” said Eduard Massier, Marketing and Business Development Director at adidas Emerging Markets.  “With the adidas Skill Challenge we’re laying down the gauntlet to local fans to come down and prove they have the football ability to call themselves Predator, adiPURE or F50 TUNiT.  The Euro championships are always must see viewing for football fans, so we’re delighted to be able to offer three fans the once in a lifetime opportunity to see the final game for real.”
 
Other activities on the day include a viewing area, product displays and message walls, where people can share their reasons why they believe their playing style matches one of the boots, such as a powerful, domineering player like that of Predator, or a more artistic, imaginative approach like the F50 TUNiT. 
 
All Skill Challenge entrants will receive a free T-shirt, whilst wall participants will receive a free poster.  Entry into the Skill Challenge is by free registration only, available at the following adidas stores and stockists:
• adidas store Mall of the Emirates, Dubai
• adidas store Dubai Festival City, Dubai
• adidas store Deira City Centre, Dubai
• adidas store Wafi Centre, Dubai
• adidas store BurJuman Mall, Dubai
• adidas store Marina  Mall, Abu Dhabi
• adidas store Abu Dhabi Mall, Abu Dhabi
• adidas store Al Wahda Mall, Abu Dhabi
• adidas store Sharjah City Centre, Sharjah
• Go Sport, Mall of the Emirates, Abu Dhabi
• Go Sport, Ibn Battuta Mall, Abu Dhabi
 
Registration begins on the 2nd April.  There are a limited number of places and football enthusiasts are advised to register early to avoid disappointment.
 
For those who do not wish to play an active part, adidas has also launched the “Find Your Place on the Team” online challenge.  An interactive questionnaire, using global adidas football content (videos, animations and product visuals) will assess player’s styles against the characteristics of the adidas boot brands.  A truly unique prize is on offer for the winner, a pair of boots signed by either FIFA World Player of the Year, Kaka, Liverpool captain Steven Gerrard or Argentine superstar Lionel Messi, considered by many to be the future Diego Maradona.