Adidas and Lionel Messi present the new F50 TUNiT football boot

Adidas and Lionel Messi present the new F50 TUNiT football boot
Unique modularity, lightweight properties and individual style
 
Adidas has launched the new F50 TUNiT boot in the UAE. The highly customisable boot allows players to choose a combination of boot uppers, chassis, insoles and studs to suit their own style or weather conditions. The boot was unveiled in Barcelona by FC Barcelona and Argentina international star player Lionel Messi. He and other big-name stars from top European leagues will now sport the new boot on the pitch.
 
For footballers, customising a football boot from the various individual adidas F50 TUNiT components to meet their own personal requirements now couldn’t be easier. This unique boot is the third generation of the F50 concept and features both outstanding modularity and the innovative and transparent “AllesKlar” (“All Clear”) element.
 
“We design boots with specific types of players in mind, categorising modern footballers as either powerful, elegant or artists,” said Eduard Massier, Marketing and Business Development Director at adidas Emerging Markets. “The F50 TUNiT represents the artistic style of play, the showman who can take on three players and trick defenders. Each player has different tricks and therefore we’ve integrated technology which allows for boot customization, to suit the player’s specific needs in terms of studs, uppers, insoles and chassis.”
 
F50 TUNiT technology
The F50 TUNiT allows each player to customize the football boot according to both personal preferences and weather conditions. Players can choose from several uppers, two different chassis, two different insoles and three stud systems. 
 
For the uppers colour options include white/blue, yellow/black, black/white, red/white and blue/gold, and three different materials to choose from. The first material is an extremely easy-care, durable and non-absorbent synthetic. The second is a soft leather and the third the ultralight and breathable ClimaCool® material.
 
As a next step, the player chooses between two different chassis. The chassis forms the interior of the shoe and holds the studs. The tuning options are a lightweight standard chassis for perfect stability and optimal distribution of stud pressure as well as an ultra-light competition chassis for maximum flexibility in the forefoot and optimum breathability in combination with the ClimaCool® upper.
 
The selected chassis is then inserted into the upper and the studs can be screwed in from the outside. Three stud systems ensure a perfect hold and a good grip, whatever the conditions on the pitch. The patented adidas studs ensure optimum contact on all kinds of hard and artificial turf, as well as on various hard and soft natural turfs.
 
Finally, the player selects the insole to determine the boot’s degree of comfort and breathability. The premolded, soft and slightly cushioned insole as well as the somewhat thinner, perforated and thus extremely lightweight, breathable sock liner offer optimum comfort and are the final custom options for this football boot.
 
In addition to modularity, adidas has developed a transparent “AllesKlar” element that is both functional and extraordinarily attractive. The transparent TPU enables the further reduction of the weight of the shoe and, thanks to different degrees of hardness, results in much greater stability and flexibility. Since greater stability is required in the heel area, the material of the “AllesKlar” element is particularly strong and stable here, becoming softer and more flexible towards the forefoot. The result is a modern, lightweight and flexible football boot that can be customized to create the perfect personalized product for every player.
 
Players endorsing the F50 TUNiT include: Lionel Messi (FC Barcelona), David Villa (Valencia CF), Lukas Podolski and Bastian Schweinsteiger (FC Bayern Munich), Kevin Kuranyi (FC Schalke 04), Djibril Cissé and Samir Nasri (Olympique de Marseille), Jermain Defoe (Tottenham Hotspur), Ashley Young (Aston Villa), Christian Wilhelmsson (Bolton Wanderers), Johan Vonlanthen (Red Bull Salzburg), Andreas Ivanschitz (Panathinaikos), Diego Forlán (Atlético Madrid) and Luís Fabiano (Sevilla FC).
 
In the UAE, the new adiPURE football boots will be available in adidas brand stores in the Mall of the Emirates, Deira City Centre, Dubai Festival City, Burjuman Shopping Mall, Wafi City and Al Ghurair Center in Dubai and Marina Mall, Abu Dhabi Mall and Al Wahda Mall in Abu Dhabi.