Active PR Wins International CNBC Award
Active PR Wins International CNBC Property Award for Best PR Agency in a ceremony held in Florida, USA.
Active Public Relations & Marketing Communications Consultancy, a strategic public relations consultancy covering the Middle East region was awarded the International CNBC Property award, for Best PR Agency, in a ceremony held in Florida on 7th November 2008. In October 08 Active PR won the 5 Star CNBC Property award for the region which qualified it for the International award.
Companies from across the entire Arabia market were invited to submit entries for the annual CNBC Property Awards in association with HSBC, to nominate the most outstanding properties being built across the Middle East.
“Winning this prestigious international award is a great achievement & milestone for the team at Active PR and underpins that our philosophy of working closely with our Clients to realize their communication objectives, by following best practices, pushing the boundaries and going the extra mile is a winning recipe,” said Louay Al-Samarrai, Managing Partner, Active PR.
“The team at Active PR are passionate about what they do, this comes across in their ongoing proactive approach to PR, creating relevant and value add opportunities for their Clients across different platforms - in the media, local and
regional community, business industry and domain space. We look forward to greater achievements for both our Clients and the Agency going into the future,” added Sawsan Ghanem, Managing Partner, Active PR.
The Arabian Property Awards are part of the International Property Awards, which have been running for 14 years. Due to their continual growth in size and standing, entries were received from 96 countries in 2008, and successful gala dinners have also been held in Asia, the UK, Europe, the USA and the Middle East to celebrate awards specific to these regions.
In total there were 21 different categories, and up to two of the most outstanding entries in each category were given a four-star award, while the best overall entry was given a five-star. Each five-star winner’s entry was then re-examined to decide the names that then go forward for the ultimate World’s Best Awards 2008; these outstanding international accolades were announced at a presentation dinner in Florida on 7th November 08.
There were 69 nominations for these awards in 2007, seventeen of which came from the Emirates – more than one quarter – and seven companies from this region alone were outright winners, proof of the Arabian property market’s prevailing quality and strength.
Supported by a host of well-respected professional bodies such as FIABCI, NAEA and NHBC to name but several, the awards are judged by an independent team of leading experts in the property, design and construction fields, together with property writers and sponsors.
