Acer Computer, the Middle East’s number two PC and electronics vendor, stormed its way into a top four position of the EMEA region’s projector market at the end of 2006, taking up 7.38 percent of total business and jumping three places from seventh position the previous year.
In the Middle East, Acer enjoyed even higher market penetration with 8.22 percent of the region’s units sold which reflects the strong sales growth that saw the company move up two places, one behind the EMEA average, into fifth place.
“We are exceptionally pleased to be gaining a strong foothold and increasing our momentum in the projector and AV market and complements our strong top three positions around the region’s markets on all product lines,” said Krishna Murthy, General Manager, Acer Computer Middle East Ltd.
While known for its production of desktop and notebook PCs, Acer’s other product lines are clearly benefiting from its strong brand recognition in the Middle East.
The trust in the Acer brand is strongest in the region’s notebook market where Acer is number one, and as Acer’s mobile PCs increasingly make their way into the region’s boardrooms, it seems that their projectors – linked to these notebooks for presentations – are destined to follow.
“To have leap-frogged into the top four in just a year shows a determination and commitment that both Acer has to the region and the strength of the Acer brand and customer service offering that companies and consumers in the Middle East have come to know and trust,” added Murthy.
Put in the context of having overtaken long established players in the business such as Sony, Hitachi and Toshiba, Acer’s growth is even more impressive. With recent IDC sources indicating that the company looks set to become the global number three player in the PC and electronics markets by the end of 2007, it is not such a leap to imagine that its projectors or other product lines will follow suit.
About Acer
Acer ranks as the world's No. 4 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their life. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, peripherals, and e-business solutions for business, government, education, and home users. Acer's unique channel Business Model has been instrumental in the company's latest success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,600 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2005 is US$9.7 billion. Please visit www.acer.com
About Acer Computer (M.E.) Ltd.
Established in 1992, Acer Computer (M.E.) Ltd. has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent, Acer Computer (M.E.) Ltd. has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a modern and efficiently managed warehouse, a state-of-the-art Unique Loading (Uniload) assembly plant and a highly efficient Customer and Technical Service Center capable of handling component-level repairs. For more information about Acer Computer Middle East, please visit www.acer.co.ae.
