Acer Notebooks Number One
Impressive Q1 Figures Reflect Acer’s Emergence as Market Leader
Acer Computer achieved year-on-year growth of 64.8 % in the Europe Middle East and Africa (EMEA) notebook sector, with the latest research from analyst house IDC positioning the IT vendor as the market leader, with a 21.7% market share for the first quarter of 2008.
IDC’s latest figures show that in the notebook sector of the EMEA IT market, Acer Computer is the vendor of choice both for consumers and business users. Overall, for desktops and notebooks, it holds the number two position in EMEA with a market share of 15.2% and year-on-year growth of 55%, whereas the market growth has only been 20.9 percent.
In the Middle East and Africa region (MEA), Acer’s year-on-year growth for Q1 of 2008 in the notebook sector was 106.8% with a 22.9% market share. Overall for notebooks and desktops Acer’s in MEA is ranked second, with a 12 % market share, a year-on-year growth of 90.8% where the market growth has only been 34.2%.
“MEA is one of the key growth markets for Acer,” said Krishna Murthy, Deputy Managing Director for Acer Computer Middle East, Turkey and Africa (META). “Our products have been very well received in the market and Acer is committed to introducing more state-of-the-art product portfolio in 2008 to enhance and help customers appreciate the Acer brand.”
Acer has posted impressive figures across the Middle East region. In the regions largest market, the Kingdom of Saudi Arabia, Acer is still the market leader for notebooks with a market share of 25.7%.
In the UAE, Acer is the number two vendor for notebooks with a market share of 25% and year-on-year growth of 172%. Overall, for desktops and notebooks in the UAE, the IT vendor recorded a year-on-year growth of 113.6% with a market share of 21.9% in a market that achieved a year-on-year growth of only 65.9 percent.
“We are extremely pleased to have consolidated our position as a leading IT vendor for the region,” added Murthy.
In Turkey, Acer holds the top spot in notebooks with a market share of 21.8% and year-on-year growth was 244.6 percent.
In Qatar, Acer also holds the number one position in notebooks with a 23.4% market share and year-on-year growth of 40.1 percent.
In South Africa, Acer holds the number two spot for notebooks and desktops with a market share of 12.2 % and year-on-year growth at 52.1%. For notebooks, Acer is the number two vendor with a market share of 22.3% a year-on-year growth of 41.2%.
“The success of our strategy is mirrored by statistics from regional markets, and we will continue to strengthen our product line by providing not just innovative technology, but also by continuously striving to empower our end users,” added Murthy.
With its strong brand image and a successful strategy, Acer has made continuous gains in the IT market for the Middle East region. The IT vendor looks set to consolidate if not improve on figures it has posted for the first quarter of 2008.
