Acer Computer fully asserted itself as an industry leader in Europe, Middle East and Africa (EMEA) during 2008, a year which has seen the PC giant post record Q3 shipments while realizing success with its multi-brand strategy.
According to the worldwide market data released by analyst firm IDC, Acer reached the first position in the EMEA PC market (Desk-based PC, Mobile-PCs and X-86 servers) overstepping the first position for the very first time.
IDC’s results show Acer’s extraordinary performance in the EMEA market with a year-on-year growth of 90.2%.
Acer’s strong focus on mobile products and mobility enabled the company to act promptly on the MID segment with the launch of the Aspire One and this lead to a robust growth in the EMEA market. According to IDC's report, it will be a challenge to match or beat the market expansion Acer has attained so far thanks to the introduction of its popular netbook. As a final point, IDC confirms that Acer also continues to gain share in the desktop space.
“Globally, the PC market growth is driven by end-users demand for mobile products, and mobility has always been Acer’s focus,” comments Krishna Murthy Deputy Managing Director, Acer Computer, Middle East, Turkey and Africa (META).
Acer’s exponential growth is a combination of an increase in brand awareness, consistency of our channel-based business model and fresh technology in all our products”.
“The last year has been crucial to us. We have managed an internal and significant change that has brought new strength to the company as a whole” explains Murthy.
About Acer
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer’s continued growth, while the successful mergers of Gateway and Packard Bell complete the company’s global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. Acer Inc. employs 5,000 people worldwide. 2007 revenues reached US$14.07 billion. See www.acer.com for more information.
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