4Ps IMC advertising agency signed an IMC agreement with Al Bayrouty factories, early July 2010, in which 4Ps is to conduct all needed work for marketing and advertising.
The meeting that was held at Al Bayrouty factories, located in marka, joined General manager of 4Ps IMC Hadi Al Farra and General Manager of Al Bayrouty Muhammad Saudi, for the aim of helping a great brand like Bayrouty in reaching a higher level of public awareness and publicity.
General Manager of Al Bayrouty Muhammad Saudi said that this agreement comes from the natural keenness for evolvement and development. He added" we always seek to strengthen our presence in the local and regional market through utilizing the right competence and efficient capacities for realizing this aim.
On his behalf, General Manager of 4Ps IMC Hadi Al Farra noted that the agreement comes as a following up process on 4Ps mission to sustaining an IMC system in Jordan. Al Farra emphasized the high quality and the solid established name of Al Bayrouty, noting that 4Ps IMC is keen to develop and employ its design, marketing and PR strategies to attain a wider market share and a solid public awareness of the company's identity and products.
