20 million flyers distributed with al waseet for 2007
Leading advertising newspaper in the Kingdom Al-Waseet has distributed so far around 20 million flyers with the publication during 2007, Director of Circulation at Al Waseet Mr. Hesham Saltaji said.
Saltaji added that advertisers are aware of flyers’ effectiveness in promoting their products and services in the local market and have found in Al-Waseet the perfect mechanism to distribute their promotional leaflets, which the free classified newspaper is delivering directly to homes and shops. These flyers are placed either inside the pages of the newspaper or circulated through the distribution team without placing them within the newspaper.
Saltaji added that Al-Waseet depends on Targeted Mass Mailing, which covers all parts of the Kingdom, reaching a large base of growing readership.
Saltaji attributed the large volume achieved by Al-Waseet as a result of the outstanding cadre of distributors, and use of the latest techniques and sophisticated means of distribution, helping build a strong relationship between the newspaper and its customers.
Targeted Mass Mailing in Al Waseet is of many types; the Geographic distribution that covers geographically specific residential and commercial areas without taking into consideration the level of social or commercial activity, Demographic distribution which targets certain social classes, Axio distribution, which comes according to the commercial classification, and Labeled distribution, which targets certain persons.
