“simplicity is the purest form of luxury and elegance.”
-- aerin lauder
INTRODUCING PRIVATE COLLECTION TUBEROSE GARDENIA
A Modern Fragrance Created by Aerin Lauder
Inspired by the jewelry and works of art collected by Mrs. Estee Lauder, and a love of fragrance shared with her grandmother, Aerin Lauder, Senior Vice President, Creative Director, Estēe Lauder has created her own fragrance, launching in the Middle East in December 2007.
The scent Aerin has treasured for so long and shared with only her closest friends will now be available to discerning women around the world. Introducing Estēe Lauder’s Private Collection Tuberose Gardenia, a sensual floral steeped in luxury, created from Aerin’s favorite white flowers.
“When my grandmother launched the first Private Collection fragrance in 1973, her idea was to give the world a special fragrance she had created originally just for herself and a few friends,” explains Aerin. “Tuberose Gardenia redefines Estēe’s Private Collection idea in a very special way. It’s my tribute to her and the love we shared for these magnificent white flowers.”
For Private Collection Tuberose Gardenia, Aerin personally chose every element of the scent and the packaging. And to fully communicate her personal passion for this fragrance and the Estēe Lauder brand’s modern aspirational image, Aerin is featured in the advertising campaign in an elegant black and white image photographed by Craig McDean. It is the first time any member of the Lauder family has appeared in an advertising campaign.
Private Collection Tuberose Gardenia encompasses fragrance, makeup and collectible items that Aerin personally uses and treasures: a Parfum Spray, a lighter Eau de Parfum Spray, an exquisite Solid Perfume Compact, a scented Body Crème, a beautiful Brush-On Powder Compact and a matching Mirror Compact.
The Fragrance
The fragrance combines the finest ingredients from nature with modern technology to yield a bold, confident, textural fragrance experience. At its heart is a voluptuous middle note of precious Tuberose and exotic Gardenia, two enchanting white flowers whose essences were extracted using the finest methods available to yield unparalleled levels of purity and potency -- comparable to the scents the flowers themselves emit through the air.
The balance of this sumptuously floral fragrance comes from a top note of Neroli combined with the sublime clarity of Lilac and opulent Rosewood; middle notes of fresh Orangeflower, indulgent Jasmine and intriguing White Lily; a hint of Carnation with touches of the finest grade Vanilla Bourbon complete the dry down.
Tuberose Gardenia’s exquisite character is derived from its classic composition yet thoroughly modern signature which leaves an astonishingly true-to-life impression. The Nature Intact Soft Extraction Technology used in the creation of this fragrance is the closest way modern perfumery can capture an actual flower in a bottle.
The Packaging
Private Collection Tuberose Gardenia reflects Aerin’s own extraordinary sense of style: elegant, simple, timeless, feminine. With its clean lines and gilded accents, every detail incorporates elements Aerin truly loves.
The bottle, a combination of modern sculptured glass offset by a golden cap, symbolizes the strength of today’s modern woman. The Parfum Spray cap is encrusted with assorted semi-precious gemstones, in soft blues, greens and yellows, inspired by a Josef Hoffmann brooch displayed in Manhattan’s Neue Gallerie. The cap of the Eau de Parfum is hammered gold, reminiscent of a matching bracelet and necklace given to Aerin as a gift by her grandmother. Even the outer carton with its white backdrop and golden foil cover speaks to this understated luxury aesthetic.
Private Collection Tuberose Gardenia launches in the Middle East in December 2007 at Harvey Nichols.
