ACDelco, the world's largest provider of branded automotive spare parts, is building its presence at this year's Automechanika Middle East 2010 in Dubai with an innovative and interactive University of YES themed stand featuring one of the world's biggest books, and will host a University of YES raffle for each of the three days at stand 3AM506 in Hall 3.
ACDelco will use the show, which is being held at the Dubai International Convention And Exhibition Centre from May 25th-27th, to promote its wide range of 'All Makes, All Models' parts and services and expanding network of ACDelco Service Centers and ACDelco Total Support (ATS) outlets.
ACDelco will hold a raffle for three Apple iPads every day of the show at 4 pm. To participate, visitors to the stand have to correctly answer three questions related to ACDelco's University of YES, and provide their contact details on a form that will be given to them by an ACDelco promoter, and insert it in the big raffle box at the stand before each day's draw.
"After the success of last year's 'boxes' concept, we're planning to attract more visitors with an even bigger and more interactive stand. Automechanika is the ideal platform to promote ACDelco's parts and services and network with trade members," said Glenn Heller, Manager, Sales and Marketing, GM Parts/ACDelco.
ACDelco has experienced impressive growth in the Middle East over recent years, including 2009 when sales went up year on year by 14%, the best year on record. The ACDelco Service Center network this year will expand in both existing and new markets such as Iraq.
As a subsidiary of General Motors, ACDelco has been an integral part of the automotive industry for almost 100 years. Since its launch in the Middle East in the early 1990s, the brand has become synonymous with quality, safety and reliability, establishing a reputation for setting industry standards for top quality automotive parts.
ACDelco is a market leader, able to cater for all makes and all models of automotive vehicles, regardless of the manufacturer, in its network of service centres. Today, it supplies more than 100,000 component parts, and is backed by a regional distribution centre in Dubai. ACDelco is also the market leader in automotive batteries, supplying a battery suitable for every vehicle available in the Middle East. Moreover, ACDelco has recently introduced state-of-the-art Window Films for automotive applications and will be offering exciting accessories like Xenon Light Kits and Reverse Park Sensors in the near future.
