‘fresh’ website for milco
The UAE’s largest dairy company launches an all-new website with information on food freshness, healthy eating and details of its products
Milco, the largest dairy company in the UAE, has launched an entirely new consumers website offering health tips, news, information on its wide range of products, and details on its innovative Fresh-Check Indicator.
Designed in a bright, cheery and colourful style that reflects the company’s recent branding makeover, the website (www.milcodairy.com) invites consumers to inform themselves through an online experience that reflects, and reinforces, the Milco brand.
There are pages dedicated to healthy eating, including tips on the best way to do grocery shopping to keep foods fresh, as well as advice on how to place perishables in the refrigerator for maximum freshness. Website visitors also can watch and listen to Milco’s latest commercials and view its different advertising campaigns.
“The Internet is a major medium of communication and interaction between customers and the brands they use. We wanted to develop a new website that not only reflected our re-branding but also leverage our expertise in food freshness to provide consumers with useful information that they can use when shopping at the supermarket and storing food at home,” Salim Rayes, General Manager of Milco.
One of the most interesting pages on the website is dedicated to explaining the Milco Fresh-Check Indicator, the first of its kind in the Middle East and a unique way for Milco customers to keep an eye on the freshness of their products – from the moment of purchase until the time they are consumed.
The new website is part of Milco’s comprehensive branding makeover that has made use of state-of-the-art graphics to create attractive packaging designs to exemplify the freshness and quality of Milco’s products.
“The website design, colours, graphics and images make visitors to the site feel welcome. Every page offers interesting information, while the site is easy to navigate, thereby encouraging people to visit again and again,” Rayes added.
The website is available in both English and Arabic to meet the needs of its many customers and represents just the first phase of its redevelopment. Future features will make the site even more informative, interactive and fun to visit.
Milco’s products are available at supermarkets throughout the UAE.
