Microsoft, Zain and LG unveil Windows Phone 7, LG Optimus 7, for the first time in Jordan

Press release
Published July 24th, 2011 - 09:03 GMT

Al Bawaba
Al Bawaba

For Jordanians looking for a phone that plays as hard as it works, Microsoft Jordan today joined Zain and LG in unveiling the newest Windows Phone 7 for the first time in the Kingdom, launched with the LG Optimus 7 exclusively from Zain to create a different kind of phone with new experiences that bring together what people care about most. All Windows Phone 7 Optimus 7 handsets will include the high-performance Snapdragon processor from Qualcomm.

Mr. Husni Khuffash, Microsoft Jordan Country Manager, stated, “Microsoft, Zain, and LG are delivering a different kind of mobile phone and experience that makes everyday tasks faster by getting more done in fewer steps and providing timely information in a ‘glance and go’ format. Windows Phone is all about deep, integrated experiences and a unique, elegant design. These integrated experiences come from all across Microsoft including Xbox LIVE, Microsoft Office Mobile, Zune, Windows Live, Bing and much more.”

“The introduction of this new operating system and handset in Jordan is in line with Zain’s goal to offer its customers the latest the world of telecommunications has to offer” said Zain CEO Mr. Ahmad Al Hanandeh. Such an offer, he added, embodies the company’s move to offer data services and content to users, as part of a larger trend adopted by the company, by which data services and mobile applications constitute its future products. “We realize the fast pace of people’s lives these days and have taken this into consideration by helping to reduce time and effort spent by people while on the go” he added.  

LG Electronics Levant Managing Director, Mr. Kevin Cha, commented, "LG is thrilled to provide Zain with the matchless phone, Optimus 7, featuring the newest Windows Phone 7 operating system, which will introduce users to a whole new level of advanced,  ultra-modern mobile phone experience."

With Windows Phone 7, Optimus 7 breaks the current smartphone convention to help people quickly and easily find and consume data, information and services from the Web and applications. For example, the customizable Start screen with Live Tiles is a personal experience, showing people their own content. The Live Tiles come to life with real-time updates from the Web such as news, appointments or the status of friends. New Live Tiles can be easily created from whatever content a consumer wants, such as applications, websites and music.

Other features include the Windows Live solution that helps people manage pictures, Windows Live calendar, Office OneNote Mobile and more.

Windows Phone 7 also marks a new era in mobile gaming as the first phone to put the power of Microsoft Xbox LIVE into the palm of people’s hands with a blockbuster lineup of game titles.

With LG Optimus 7, sharing pictures is as easy as taking them with the 5MP camera with flash, autofocus and digital zoom and 720p HD camcorder.

The operating system of Windows Phone 7 is also the first to offer the Zune music experience on a phone— People can play their music collection, synced wirelessly from their PC, or stream or download new tunes from Windows Marketplace at a download speed of up to 7.2 MB and with internal memory of 16 gigabits for storing mustic, pictures, videos and large files.

Background Information

Microsoft

Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

Zain

Zain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region’s first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Today, we are a leading mobile voice and data services operator with a commercial footprint in 8 Middle Eastern and Africa countries with a workforce of over 6,000 providing a comprehensive range of mobile voice and data services to over 50 million active individual and business customers as of March 31, 2019.

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.

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