Make a winning bid with Emirates and Montblanc

Press release

Published July 10th, 2011 - 11:27 GMT

Al Bawaba

Emirates has partnered with Montblanc, purveyors of fine luxury products, to offer customers the opportunity to bid on a limited edition one-of-one timepiece from the Montblanc Nicolas Rieussec TimeWriter Collection, celebrating the 190th anniversary of the chronograph, created exclusively for Emirates.

Emirates passengers can take advantage of this opportunity to make a bid to own this unique timepiece with a two-tone dial design in 18carat red gold, with a minimum bidding price starting at US$45,000. From 01 July until 31 December 2011, customers on board all Emirates flights can send in their bid by filling in the leaflet available onboard from a member of cabin crew. All proceeds will be donated to charity.

As a part of the winning bid, the winner and a companion can enjoy the opportunity to fly First Class Emirates to Geneva, where they will then stay at the luxurious Montblanc Chateau, LeLocle, nestled in the mountains of the Swiss Jura, which is also home to Montblanc Montre S.A. The winner will be presented with the timepiece in Dubai.

“We are constantly seeking innovative ways to cater to the evolving tastes of our discerning customers, and this unique Montblanc timepiece is reflective of our goal to provide them with an offering that is both distinctive and memorable," said John J. Sime, Vice President Retail Services, Emirates. "This exclusive offering complements the high quality of our onboard service from the level of comfort onboard and attention to detail, to the wide-range of duty free sales options that cater to diverse customer needs.”

All proceeds from this bid will be donated to The Emirates Airline Foundation (www.emiratesfoundation.ae) and SmileTrain (www.smiletrain.org), two charities dedicated to providing a wholesome and loving environment that enhances the quality of life for children in need across the world.

Background Information

Emirates Airline

The Emirates story started in 1985 when we launched operations with just two aircraft.

Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.

We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service. Read on to find out more.

Company Profile

Montblanc

The journey from a piece’s initial inception to realisation is a breathtaking passage to follow. At every step, our master craftsmen work diligently to pour their hearts and souls into the fine products, creating out of individual parts a truly alive and resplendent piece for you and you alone.

Montblanc’s tale began with the creation of our Meisterstück fountain pen in 1924. Perfectly handmade with the finest of European craftsmanship, the iconic writing instrument has secured cult status – and our affair with writing instruments did not stop there. It has grown to include a variety of magnificent collections, including the bejeweled Bohème and sleek, contemporary Starwalker, among venerated others.