Lexus top rank in J.D. Power’s Initial Quality Study

Press release

Published July 20th, 2011 - 08:53 GMT

Al Bawaba

Lexus ranked highest in the 2011 J.D. Power and Associates Initial Quality Study (IQS) recently released in the US, outperforming all the other auto brands, and greatly differentiating Lexus from its competitors.

J.D. Power conducted its 2011 Initial Quality Study choosing the luxury automaker according to the feedback of more than 73 buyers and lessee of 2011 model cars, after their 90 days of use. The study revealed that Lexus was the only vehicle with the least amount of problems, with 73 problems per 100 vehicles (PP100). The industry average is 107 problems per 100 vehicles.

Nadim Haddad, Marketing Manager of Central Trade and Auto Co. (CTA), said: “Lexus truly maintained its stellar reputation in this study, achieving the highest ranking for the 13^th year running. We are proud to be associated with the Lexus brand.”

According to J.D. Power’s study, Lexus received 2011 Initial Quality Study awards for four of the study’s categories. These include the Lexus GX for Midsize Premium Crossover/SUV; the Lexus LS for Large Premium Car; and the Lexus GS and ES, both of which rank highest in their respective categories for the third year in a row.

Last May, Lexus ranked No. 1 in the Customer Satisfaction Index (CSI), scoring highest in the overall customer experience at the dealership and outperforming all the other auto brands.

Background Information

Lexus

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.

Company Profile

J.D. Power and Associates

At J.D. Power, we amplify the Voice of the Customer and help brands improve the value of their products and services. Together, these principles empower everyone in the global commerce ecosystem, enabling better purchase decisions.