Kraft Foods launches the GCC's first ever squeezable cheese bottle

Cheese just got a whole lot more fun with the GCC’s first-ever squeezable cheese spread by Kraft Cheese! With a heritage built on trust and quality for more than 50 years, the region’s favourite Kraft al aslee (original) cream cheese launches all new Squeeze! Now consumers can enjoy the timeless taste of this popular cheese spread anytime, anywhere.

KRAFT ORIGINAL Squeeze, which hit the shopping aisles recently, is proving to be incredibly popular. It is the first cheese of its kind to be packaged in an easy-grip squeezable bottle, now making it easy for consumers of all ages to serve themselves and enjoy the fun and creativity.

From the kitchen to the outdoors, the convenience of Squeeze creates many more occasions for consumers to enjoy this great-tasting cheese spread…squeeze after squeeze.

“Squeeze by Kraft Cheese will add fresh excitement to the spreadable cheese market in the GCC, which has not seen any real exciting innovation in over 50 years. The new format is modern and relevant for today’s consumers who look for convenience, variety and excitement in the products they purchase”, said Vishal Tikku, Managing Director, Kraft Foods, GCC.

“As an established brand in the GCC with a reputation built on our strong expertise in producing superior quality cheeses, Squeeze will give our consumers the license to enjoy the same great taste of Kraft Cream Cheese Spread in a much more enjoyable way”, added Tikku.

In celebration of this exciting new innovation, Kraft Original Squeeze Cream Cheese Spread is offering consumers the chance to participate in a lucky draw for a chance to win one of the 6600 Xbox Kinect 360 consoles or 6675 games for Xbox or PS3. The promotion runs between April 1^st and June 16^th at all participating stores.