Jaguar responds to regional demand for its V6 XJ

Press release

Published April 3rd, 2011 - 07:24 GMT

Al Bawaba

Alfardan Premier Motors Co., the distributor of Jaguar in Qatar, announced that Jaguar is launching a new edition of its award-winning XJ large premium sedan, powered by its proven 3.0-litre V6 petrol engine. This latest addition broadens the appeal of the XJ, allowing Jaguar to compete in a new segment of 6-cylinder full size luxury sedans.

Said Robin Colgan, Managing Director of Jaguar Land Rover MENA: “It is a point of pride for us that this new derivative has been developed as a response to requests from MENA, China and Russia.The redesigned XJ has already won over 20 international awards and generated rave reviews. It’s now time to broaden the XJ offering to suit the specific needs of this market.”

This petrol V6 engine has been tried and tested in the class-leading XF sports saloon, and offers a commendable blend of performance and economy. The 3.0-litre engine boasts four valves per cylinder, quad overhead camshafts, variable cam phasing (VCP) technology and variable geometry air intakes.

The new unit will be available on both long and short wheelbase XJs, with the drivetrain reserved for the MENA, China and Russia markets where demand is strongest.

Launched in 2010, the new XJ introduced a bold new design direction for Jaguar and instantly won acclaim around the world. Jaguar is famed for its innovation, particularly in the luxury car sector, and in 2003 pioneered the use of lightweight aluminum construction with the X350 generation XJ. Today’s XJ offers a weight saving of up to 150kg over its rivals by developing on the same technology. This has allowed Jaguar to fit its compact, lightweight 3.0-litre petrol V6.

Both car and engine have been extensively reworked for the new application in order to meet Jaguar’s high standards of refinement, luxury and driver appeal. An acoustic package for the engine bulkhead attenuates NVH levels, allowing the XJ to transport driver and passengers in hushed refinement.

The XJ is also renowned for its dynamic abilities and the engine and transmission have received specific attention in order to boost driveability and low speed responsiveness. The car’s construction not only improves agility and performance but also fuel economy, the XJ achieving 10.9 litres per 100km (25.9mpg) and emits just 272 g/km of CO2.

The new XJ is available to order now from Jaguar’s new showroom, located at Alfardan Centre on Grand Hamad Street, with opening hours from 9:00 am to 9:00 pm, Saturday through Thursday.

Background Information

Jaguar Cars

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

Company Profile

Alfardan Premier Motors

Alfardan Premier Motors has, over the years, set new benchmarks with its diverse roster of world-famous motor vehicle brands. A leader in luxury cars, Alfardan Premier Motors's name has been strongly linked to major happenings in Qatar, a testament to the company's commitment to become a key partner for Qatar.

Alfardan Premier Motors, Land Rover’s and Jaguar exclusive importer in Qatar and market leader among Qatar’s vehicle dealers was established in 1998 and has captured a huge market share of the local market mainly due to its high attention to customer care and satisfaction. With state of art showrooms and a service centre, Alfardan Premier Motors is equipped to handle all requirements of its esteemed customers.