Aujan Industries, the largest, independently-owned soft drink and confectionery manufacturer, marketer and distributor in the Middle East, has appointed Initiative Media, a division of the Fortune Promoseven Group, to manage the company’s media planning and buying function for the next three years. Commenting on the two-way pitch, Alex Andarakis, chief executive officer of Aujan Industries said, “Initiative Media was way ahead in terms of their overall strategic approach to media ...