The global campaign is fronted by eight of the world’s greatest footballers; Lionel Messi, Thierry Henry, Frank Lampard, Ricardo Kaká, Fernando Torres, Didier Drogba, Michael Ballack and Andrei Arshavin and the key elements of the innovative campaign are designed to engage football fans everywhere as well as enable them to drive positive change in the African continent. Current World Player of the year, Lionel Messi, commented on his involvement in ...