Amazon maintained its position as the world’s most valuable brand, growing 32% to $415.9 billion, while Apple maintained its position as the second most valuable global brand (+14%, $352.2 billion), according to BrandZ, a global brand equity database. Having first entered the BrandZ Global Top 100 Most Valuable Brands ranking in 2006, Amazon’s value grew by almost $100 billion this year and accounts for a third of the Top 100’s ...