The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC, the global authority on marketing effectiveness, has today released a comprehensive, evidence-based and practical report: The WARC Guide to Marketing in the COVID-19 Recession. This unique and forward-thinking guide includes learnings from past recessions, how the COVID-19 recession is ...