ALBAWABA – Samsung is reportedly planning to reinvent it’s Bixby digital assistant, according to a CNBC interview with Won-joon Choi, executive vice president at Samsung’s mobile division, as the company looks to latest advancement in generative AI tech to make Bixby smarter. Launched in early 2017, Bixby took the place of the S Voice assistant as the main digital and voice assistant, similar to Google Assistant and Apple’s Siri, in ...