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Dion Maritz

Dion Maritz latest

Brand loyalty programmes in the UAE and Saudi Arabia are failing to deliver on areas that are of relevance to customers, according to a report by global loyalty agency ICLP.
December 30th, 2013 - 05:27 GMT

Gulf consumers want to be rewarded for their loyalty and yes, they totally deserve it

A previous Ernst and Young survey found that MENA consumers are among the most brand loyal consumers in the world.
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