HTC and Mobily join hands to launch the trendy revolutionary phenomenon: HTC ChaCha

Committed to bringing innovative creations to the MENA region, HTC Corporation – a global leader in mobile innovation and design – reiterated its strong commitment to the MENA region, by joining hands with KSA’s Mobily, to unveil their latest exclusive new smartphone in the Saudi Arabian market – the ‘HTC ChaCha’. Built solely around social networking, the brand new smartphone combines the power of Facebook with the simplicity and ease-of-use of the HTC experience. HTC’s new sensational smartphone, which is officially being rolled out in the market through Mobily for an exclusive period, will soon be available in all leading electronic retail outlets in the Kingdom of Saudi Arabia for SAR 1,249. During this exclusive period, people will get a chance to enjoy the benefits of nonstop Facebook usage and continuous social networking through the promotional bundled offer (with Mobily), where customers will get 5GB of data free every month for the first three months on every purchase of HTC ChaCha.

“Today’s youth, are early adopters of all new trends and convergent platforms because they easily embrace technology at an early age. With this new tech-savvy, social networking–friendly smartphone, that’s geared towards the young consumers of today who need to be ‘connected’ 24/7, HTC is making the integration of multiple platforms a reality through technology. Over the past years, the enthusiasm to socialise hasn’t changed. Instead it’s enhanced and enriched with new media and the technological age for the new generation that’s living vicariously through their adopted digital lifestyle – forming friendship via IM, e-mail and social networks that are as valid as real-life friends. I’m certain that the HTC ChaCha will be appreciated and valued by all socially-savvy consumers within the region in no time,” said Mohamed Kais Zribi, Regional Manager, HTC Middle East and North Africa.

There is an impressive rise in social networking smartphone use that the world has recently witnessed. Worldwide it is estimated that of the 600 million Facebook users more than 200 million use the site on their phone and those who do are more than twice as active on the world renowned social site. With recent surveys and studies establishing social networking and smartphones playing an increasingly vital role in the youth and media trends today, the HTC ChaCha makes it tremendously simple and convenient to continuously social network by instantly connecting to Facebook Chat and Mail anytime, anywhere. Facebook messages and conversations are integrated within the phone and appear within text messages and email inboxes alongside your regular conversations.

“Mobily is collaborating with HTC to help them creatively market this revolutionary new smartphone to the Saudi market – because of common synergies we both are committed to deliver the best of our services to our consumers. As HTC products have always been a sought-after commodity for the people in this part of the world, Mobily has come up with brilliant data bundled offers to ensure that this latest collaboration will be the first of many more beneficial deals yet to come,” stated Samer Al-Dameri Vice President, Consumer Products and Services, Mobily.

Designed to provide a seamless, socially connected experience by enabling people to stay connected with their friends and family constantly, the HTC ChaCha’s unique tilt design shapes the display and physical QWERTY keyboard – so it’s easy to view and comfortable to type. Crisp, high definition detail or video chat; dual cameras (including a 5-megapixel colour camera with auto focus with LED flash) and a VGA front‐facing camera are just some of the incredible features available on this unique novel product. The ChaCha is also designed for easy accessible internet connection with a 2.6-inch, 480x320 resolution landscape touch screen.

Neeraj Seth, MENA Marketing Manager, HTC Middle East and North Africa, commented, “HTC, today, is one of the fastest growing enterprises in the mobile phone business because we believe in putting people at the heart of everything we do. At HTC, everything people do – the way they connect, browse, share and interact with the world – in turn inspires everything we do. That’s why HTC is one of the first companies to build a device with deep social integration to better serve people’s lives and needs. Today, Facebook has become synonymous with social networking for everyone and HTC brings you a better, more intuitive, more enjoyable experience of your favourite social activity. The ChaCha doesn’t simply offer Facebook phone access; it offers a special distinctive new way for people to experience Facebook via a mobile device. Now, that’s what you call ingenuity!”

Continuously bringing intelligence and innovation to the industry, HTC’s ChaCha also incorporates the HTC Sense 2.0 experience that offers a variety of enhancements that improve how people capture, create, share and access multimedia content. Additionally, with a differentiated online mapping experience (HTC Location), people have instant, on-demand mapping without download delays or mobile roaming charges. The HTC Sense, which includes an integrated online e-reading experience (utilising an e-book store powered by Koboä), also features a mobile optimised e-reader that includes the ability to highlight, annotate and quickly search for definitions or translate unfamiliar terms.