The Internet has presented us with unprecedented opportunities that has millions people swarming to the Internet for online presence. The possibilities of making money online are real and with proper planning, your website can be your new employer and real profits are attainable. Before you even start thinking of counting the dollars, make sure you have put in place an attractive website. If you have just launched your website I will guide you on how to get your site the right type of traffic.
The number one rule is to perfect your content, if you lack quality content these tips will not do much for you. The most vital thing to remember is that your website's content is the only reason why people visit your website and entice them revisit it.
You should be able to separate the package from the product and provide your information in an engaging manner. Do not put so much effort in "making up" a website with poor content. The most popular way to monetise your website is through adverts. This has been the trend for years but getting adverts is not easy. When the corporate world finally agree to post their adverts on your website, it is a sign that they have agreed to be associated with your product and this takes a lot of hard work, patience and persistence before they get to approve of your business ideology. Like I previously mentioned unless your site also has a very clear niche and a defined audience, advertisers will not find it very attractive. This therefore means that you need professionals to design your website. Sponsors want to sink their money into a quality product, if you doubt your own product then never think some sponsors would want to use it.
Go all out to get the best design and colours, which speak for your business. Your colours should not resemble a pre-school colouring book, keep it simple neat and professional. Don't add too many charts and graphs into your post's body, provide links so people can click to view them if they want to. Advertisers want good visibility, make sure you have reserved the best spots of your websites for them, the top part or left side of your website is the most ideal space for them. If you don't have adverts it is better you reserve the place with empty banners clearly inscribed, "put your adverts here" this will easily make them have an idea what sort of adverts and space you are offering. WordPress has a plug-in called WP-Ads, this will serve ads for specific ad zones that you create. If you are serious about web services then word press should be your first stop.
Now that you are already enjoying online presence, you will need to keep on the look out for websites, which are mentioning, linking, commenting about you. These are the people who have already raised interest about you, engage them, link them to your website and offer them advertising space on your site. The same principle applies to people who comment and give feedback on your site. You should have enough resources or staff to track all these people, they are the most valuable assets you have at this stage. Your fans can market your website better than your own staff, people always believe their friends than the commercial rhetoric.
If you are fortunate to have influential people from various organisations, then you have been presented with a much easier launch pad, directly contact them for some deals. Because you already have competitors, market leaders and those you would want to emulate, always learn from their mistakes. Find out what they are doing wrong on their website but this time just don't tell them, learn from their mistakes.
Most established companies compromise on revised best service offer, they are reluctant to invest in correcting their mistakes or meeting their client's demands. This is where you will need to capitalise, start advertising these solutions and you will shake the market, this will increase your online presence even if you don't get to attract so much clients. Research on current market charges and do your best to beat them all at least on the onset.
There is no way you can expect to convince big companies to try your new site while your price tag is not attractive unless you are very sure that you offer the best quality because under whatever circumstance, there is no substitute for quality.
Slashing your prices has weaknesses too, when you try to get back to competitive prices you may face the same resistance or lose the same clients you had hooked so trade cautiously. Once you have managed to get some advertisers interested, offer them flexibility.
Cash payments for adverts are not ideal for you if you are still new in the game. Give them some few working days or months to pay, prove to them that you can really add value to their product and its visibility. It is very normal for advertisers and sponsors to be sceptical at first so be flexible and take the risks, after some months they will be paying you upfront anyway. If they give you more adverts, offer discounts. The bigger the clients you get the more credible you become. Another effective way is to actually visit the potential advertisers and negotiate face to face, if this feels uncomfortable, then write them a letter, make it brief but very comprehensive.
Introduce yourself and quickly explain what the email is about, provide enough details about your site's traffic, subscribers, topic and audience. Tell them how they will benefit and highlight the advert location on the site, max number of advertisers and the price If you are not good at luring advertisers, then approach some agencies, these know how to approach companies better than you and can bring greater volumes in a short space of time since they already had a relationship with the companies.
This way you will have a share of every piece of cake you get and be careful to at least call the shots. Give life to your website, text based links are ok but you will need to deviate from the norm and spice it up with, infographics, slides, cartoons, unique graphics, docs and webinars.
People want creativity not boring text or green codes from the matrix and this will discourage more visitors. Keep your visitors busy, give them topics to discuss, know what they are passionate about or what they like to argue or debate on. This will easily make people communicate their message through your platform. Make your website interactive. Let them upload files, save things, calculate something, or rate stuff on your "platform website". Your visitors will share, create, and market your content for you and these will start generating money for you. After these strategic tune ups your website is now ready to start generating some money for you but make sure every step has been carefully considered before you even start to master the art of making money from your website.
