Google and Dubai Internet City to host workshops on leveraging web opportunities

Dubai Internet City, a member of TECOM Investments, in conjunction with technology major Google, will host two workshops aimed at enabling NGOs and women entrepreneurs in the technology sector to strengthen online presence, increase exposure and enhance their business.

Themed ‘Google Serve for Not-for-Profits’ and ‘Google Serve for Women in Technology’, the workshops are scheduled to be held on 23 June at the Dubai Knowledge Village Conference Centre. 

During the first workshop, professionals working for not-for-profits in the UAE will have the opportunity to participate in discussions on topics such as ‘Online advertising’ and ‘Making use of the web for your NGO’. The second workshop will be directed at women engineers, students, entrepreneurs and business-owners interested in building a successful online business in the field of technology. 

Majed Al Suwaidi, Director Business Development, Dubai Internet City, said: “DIC is particularly delighted to support Google’s initiative to host these workshops. These are commendable initiatives by technology leaders who are committed to knowledge sharing. In the current scenario, the digital age has reached its zenith, making web communications and strategies a driving force in the success of a business. Given the essential role and the array of available opportunities it offers, it is important to be equipped with the appropriate skills.” 

Google will also host an array of ‘breakout pods’ where participants will have the chance to interact with Google executives and experts. During these one-on-one sessions, they can obtain crucial advice about online strategy, available tools and the opportunities offered by the web. 

A special focus will be made on demonstrating and assisting participants with Google's suite of products that are driving innovation in technology and business across the globe and in the Middle East region. 

Mohammad Mourad, Gulf Regional Manager for Google, said: “In a region with such vast and dynamic approaches to business, it is imperative that people are educated on opportunities that the web has to offer. The workshops aim at addressing the needs and growth potential of NGOs and women in the field of technology who immensely contribute to the development of the diverse sectors of the Middle East.” 

According to statistics released by worldwide internet market research firm Miniwatts Marketing Group, while internet usage in the Middle East has grown more than 10-fold since 2000, most markets are still in the early stages of adoption. There is much to be achieved in the region with only 29.8 per cent of the population now internet friendly, the report says. 

At the forefront of the region's ICT industry, Dubai Internet City remains committed to supporting emerging technology trends in the region and continues to play an instrumental role in developing the industry while contributing to Dubai's drive for creating a knowledge-based economy.