Fairmont President’s Club launches new regional initiatives

As Fairmont Hotels & Resorts celebrates the 10^th year anniversary of its guest recognition program Fairmont President’s Club, the brand is pleased to announce new personalized benefits for the Middle East, including partnerships with EMI Music Arabia and Troon Golf ME for new offerings.

Fairmont President’s Club, the brand’s guest loyalty program, provides frequent guests with special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service. This year, Fairmont is taking the meaning of personalization one step further for its Fairmont President’s Club members in the Middle East with the introduction of new offers, experiences and benefits designed around specific travel-related interests in the region.

 A regional partnership agreement with EMI Music Arabia will include the creation of a "Sounds of Fairmont" bespoke CD compilation titled "Arabian Journeys". The CD, priced at 50 AED, will be available for purchase at The Fairmont Dubai and Fairmont Bab al Bahr in the UAE and Fairmont Nile City and Fairmont Heliopolis & Towers in Cairo in May as well as Virgin Stores in the UAE and Dubai Duty Free starting June 2011. In addition, members will also receive invitations to exclusive musical events at the hotels across the region from emerging EMI Music artists. 

Golfers will enjoy new benefits through an affiliation with Troon Golf ME. Guests of either Fairmont Dubai or Fairmont Abu Dhabi will receive preferred access and exclusive rates at the 4 Troon Golf facilities located in the UAE. Members of the Troon ME Golf Courses or Troon Executive Cardholders will also receive special rates for room and dining venues within the hotels among other benefits. A benefit for members of Fairmont President’s Club is the complimentary use of TaylorMade golf clubs at select hotels, including the two Fairmont UAE locations.

Fairmont is also enhancing its program by allowing Fairmont President’s Club members to update their member profiles to reflect a number of unique, interest-based themes - Food & Drink, Arts & Entertainment, Sports & Adventure, Spa & Fitness, and Leadership & Philanthropy – with custom offers and experiences being marketed to each respective group. These communities will receive special access to intimate events like concerts and exclusive wine tastings or be invited to book customized travel offers that feature noted speakers, sports personalities and more. 

Platinum level members, guests who stay 10 or more times or accumulate 30 room nights in a calendar year, will also be afforded additional benefits as part of the new interest-based focus. These newly introduced benefits range from a complimentary round of golf or spa treatment to a special seasonal food offering from a Fairmont chef.

 “2011 marks the 10^th anniversary of Fairmont President’s Club, and over the last decade we’ve listened to our customers and continually updated and tailored the program to meet their needs,” said Brian Richardson, Fairmont’s Vice President of Brand Marketing & Communications. “Increasingly, they’ve told us that their interests are important to them and that incorporating those interests into their travel experiences would result in richer and more rewarding stays. We’re excited to be broadening our marketing scope in this area and to bringing our most frequent guests a bespoke stay experience that is both memorable and distinctive.”

With Fairmont President's Club, personalized travel profiles afford members customized stay experiences while in-hotel benefits include complimentary high-speed and wireless Internet, Fairmont Fit athletic gear, a members-only reservations line, expedited check-in and checkout, and access to exclusive vacation offerings. Enrollment is free and guests can join at any Fairmont location worldwide