Eros Digital Home back in Bur Dubai

In a move to address consumers’ increasing demand for convenient retail options and evolving tastes, Eros Digital Home - the multi-brand electronics retailer and a part of Retail Business Group of Eros Group – has launched its largest lifestyle digital store located at the popular Computer Street on the high street of Bur Dubai – in the heart of Dubai. 

Announcing the launch of the new store, Deepak Babani, CEO of Eros Group said, “As an advanced and innovative retailer of technology, Eros goes to great lengths to evaluate the needs of customers and provide them with value addition on top of excellent products. Our return to Bur Dubai is based on popular demand from our valuable customers, and we are back with a larger and improved format showcasing an extensive range of world-class brands and products serviced by a dedicated team of professionals and offering much more than conventional retail - the design, layout, visual displays and customer-focused service will add to the total shopping experience.” 

Spread across a 5000 sq. ft. area, the new store will offer a wide range of products as well as create a fresh brand experience for customers in an ambience of comfort, convenience and superb service. The store will mainly cater to the large number of Asian customers who reside or shop in that community. 

 “Retailers today want to establish their presence in every shopping mall in the UAE, which is a tried and tested formula that gives a safety blanket to the operators and guarantees high footfall. Eros too has its Digital Homes across the popular malls in UAE, but we are taking on the challenge of going back to traditional shopping destinations like high street shopping areas. So far we have succeeded because, since it’s opening in January, the store has had an exceptional sales performance, particularly during this DSF”, added Babani 

Located on Computer Street, the new store showcases a wide range of product categories from Digital Products (Samsung, Hitachi, BenQ, and TCL), Mobiles (Samsung, Nokia, and Sony Ericsson), IT Products and accessories (Samsung, Linksys by Cisco), Home Appliances (Hitachi, Candy), Personal Care (Hitachi) and Photography (Samsung, Canon). The store includes an in-house service center on the 1^st floor. It also boasts of an entire floor dedicated to home appliances, the biggest of its kind in the nation. It also houses a walk-in kitchen area, exclusive to display Candy products. 

“The launch of the new store in the strategic area of Bur Dubai is an important milestone for us. It goes to articulate our journey in the past 40 years. The store is testimony to Eros’ continued importance to Dubai's retail industry, and its contribution towards economic growth in the Emirate.

The opening of this new store also expresses our commitment to move closer to our customers and become the technology destination of choice for them”, added Babani. 

Established in 1967, Eros Group has been a leading electronics distributor in UAE for decades. The Eros Digital Home has been created to exploit Eros Group’s formidable experience in a multi-brand environment, offering consumers traditional offerings such as knowledgeable, well-trained sales staff, excellent after-sales service, a wide range of products and convenience, bundled with an unrivalled shopping experience.