ALBAWABA - Sydney Sweeney launches lingerie brand and teases daring new photos.
Sydney Sweeney is turning heads—again—but this time not just for her acting. The Euphoria and The Housemaid star has started a brave new business venture with the launch of her lingerie brand, SYRN. She is teasing fans with a series of jaw-dropping photos before the full line comes out on January 28.
There is a hot preview video and striking campaign shots that Sweeney posted on social media and the brand's website. These fully capture the style and spirit of SYRN. In one peek, she stands proudly in front of a fancy mirror wearing a lacy black outfit with a garter belt and sheer gloves. She writes "Coming 1/28. Xo, Syrn" in red lipstick, which shows both the release date and the flirty tone of the collection.
"The secret is out at last..." "Hello @syrn," Sweeney wrote in an Instagram post. "You wear this lingerie for YOU, no reason or apology." On 1.28, SYRN is coming for you. Sign up at SYRN.com right now to get early access. I can't wait to show you more.
The pictures show how the line combines classic beauty with modern appeal, showing looks that range from sexy lace to more casual, fun shapes. The brand says that SYRN is based on four different style personalities: Seductress, Romantic, Playful, and Comfy. Different parts of each are meant to reflect how women want to feel, from confident and strong to relaxed and at ease.
Sydney told Cosmopolitan in a press statement, "I wanted to make a place where women can move between all the different versions of who we are." "I love painting cars, water skiing, getting dressed up for the red carpet, and then cuddling my dogs at home." "I'm not just one thing; no woman is."
Something else she said was "Designing for different bodies is a huge part of SYRN." So, the line will start off with 44 sizes, ranging from 30B to 42DD, and most of the pieces will cost less than $100.
This launch has gotten a lot of attention because of Sweeney's unusual ways of promoting it, like the controversial stunt in which she put bras from her line on the famous Hollywood Sign, and the intriguing preview photos that have her millions of fans counting down the hours.
You can shop the collection on January 28 at 8 a.m. PT, before anyone else, and at 9 a.m. PT, after everyone else.
