Lana Del Rey, the singer-songwriter known for her retro glamour and sad-girl aesthetic, has teamed up with Kim Kardashian’s shapewear brand Skims for a Valentine’s Day campaign that is both romantic and kitschy.
The campaign, shot by artist Nadia Lee Cohen, features Del Rey in various lingerie sets, ranging from lace to satin, in colors like black, pink, and baby blue. In some photos, she is accompanied by white cats, while in others, she is pierced by a giant arrow or reclines inside a heart-shaped box of chocolates.
Del Rey said in a statement that she has been a fan of Skims since the beginning and that she enjoyed collaborating with Cohen on the creative. “Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do,” she said.
The Skims Valentine’s Shop, which opens on Jan. 23 on skims.com, features 29 limited-edition pieces, including undergarments, sleep sets, loungewear, and more. Prices range from $16 for semi-sheer thongs to $126 for sleep sets. The collection will also be available at Nordstrom, Selfridges, and other retail partners.
Skims is known for its stellar celebrity casting, having previously featured stars like Cardi B, Kim Cattrall, and Ice Spice in its campaigns. Del Rey joins a prestigious club of Skims muses, and her fans are sure to love her Valentine’s Day look.
