Kanye West sends message to Adidas and its CEO

Published March 12th, 2024 - 10:57 GMT
Kanye West
Kanye on X / A sign hangs outside of an Adidas store on February 10, 2023 in Chicago, Illinois. Adidas is expecting to report a loss in 2023 after terminating a lucrative deal with rap artist Ye (formerly Kanye West) after he made a series of antisemitic and racist remarks. (Photo by SCOTT OLSON / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)

ALBAWABA - American rapper Kanye West is once again the talk of the internet after posting a new video slamming sportswear brand Adidas and claiming that the company is trying to "destroy him". 

The controversial rapper added, "Now, we got the number one song in the world and you out here when I was there you were stealing my ideas and putting them in your company. Then you dismantled my creative team and then you started making fake colorways".

Kanye West sends a message to Adidas and its CEO

Kanye West

(Photo by JULIEN DE ROSA and CHRISTOF STACHE / AFP)

According to the Mirror, Kanye West accused Adidas of "paying off his lawyers" when he was still working with them and the time the sportswear brand dropped him. This isn't the first feud between the two as Kanye is a controversial figure and said many "questionable" things in the past. 

West also added in the video that Adidas tried to steal his designs and claimed that the CEO wanted to "burn the product and to say it directly to his face" referring to his Yeezy shoes line-up.

Kanye went on to add that he didn't want anything to do with the new design as he couldn't approve of the new colors and claimed he wouldn't be making money off of the new Yeezys. 

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content