She was there to talk about the charity work of the Global Gift Gala.
So Eva Longoria pared back her show-stopping red carpet image for something more demure when she attended the Dubai International Film Festival press conference on Sunday.
A philanthropist first but an confident public figure second, Eva spoke inside the Madinat Jumeriah Complex saying that 'volunteerism' was one of her first words.
She revealed her slight frame as the bodice sectioned neatly into an organza skirt at her petite middle.
The Desperate Housewives star was a natural beauty with subtle make-up, giving just a hint at her a-list status with a pair of sunglasses in her hands.
Eva was attending the fifth day of the annual film festival in her humanitarian capacity, explaining how charity work came naturally to the women in her family.
Speaking at the conference, she said: 'My older sister was mentally disabled and when you see something like that first hand, you become selfless.
'Volunteerism is [one of] the first few words I learnt and it's a part of my DNA. We benefitted a lot from community programmes by churches.
'It changed my family's life. So I feel this great responsibility to pay it forward.'
Eva is The Global Gift Gala's honorary chairman and was due to be held on Sunday evening, with the most recent event taking place in London in November.
The Global Gift Gala is a nonprofit organization focused on making a positive impact on the lives of children, women and families.
The actress's Eva Longoria Foundation formed The Global Gift Gala fundraising initiative in associations with Dubai Cares and Sunrise K Foundation.