Bella Hadid, the 27-year-old supermodel and activist, has been dropped by Charlotte Tilbury as the face of the brand, less than a year after signing a deal with the cosmetics giant.
A source told Entertainment Tonight that Hadid was notified in November and was given the reason of “force majeure” in her contract, which is a legal term that frees both parties from obligation if an extraordinary event prevents one or both parties from performing.
While the exact reason for Hadid’s exit from the brand is unclear, some of her friends speculated that it was due to her vocal support for the people of Gaza, which she expressed on social media and in public protests last year. Hadid, who is of Palestinian descent, has been outspoken about the human rights violations and violence that Palestinians face under Israeli occupation.
However, Hadid is not letting the setback stop her from pursuing her passion for beauty and wellness. She recently announced the launch of her own brand, Orebella, which will debut on May 25. According to a trademark application, Orebella will offer a range of products, including scented lotions and oils, hair care products, candles, fragrances, incense, and plug-in diffusers for aromatic oils.
Hadid teased the brand with an Instagram reel that showed a close-up of her eye and a series of space-themed images, along with the tagline "reveal your alchemy". She also invited her followers to sign up to orebella.com to get on the list and get an exclusive gift at launch. The brand’s Instagram account, which already has more than 26,000 followers, describes Orebella as “a beauty and wellness brand that celebrates the alchemy of self-expression”.
Hadid is not the only celebrity to venture into the beauty business, as stars like Beyoncé, Brad Pitt, Rihanna, and Selena Gomez have also launched their own lines in recent years. However, Hadid’s brand promises to be different, as it combines her personal style, heritage, and values with her love for scents and aromatherapy. Orebella is expected to be a hit among Hadid’s fans and beauty enthusiasts alike, as they await to see what the supermodel has in store for them.
