A range of plush velvet couches has been declared among the most popular in the UK, with sales up a staggering 4,500 per cent in the last year alone.
The sofas, billed as 'love seats', are from online furniture retailer Swoon, which has been forced to create new designs to meet the demand for the product.
Starting at £749, the Tivoli is the most popular model while 'rose' has proved the most requested hue.
With small frames designed with just enough space for two, the love seats are enjoying a surge in popularity in the run-up to Valentine's Day.
The sofas, which are made to order and available in a variety of different fabrics, include the Berlin (£749), the Dallas (£999) and the Porto (£849).
Its most popular love seat, the Tivoli, is priced at £699 and boasts a classic mid-century shape characterised by clean lines and a firm cushioning.
Meanwhile the Merano love seat is among the comfiest styles in the range with two large soft, feather-lined cushions at each end.
The love seats are all named after destinations, including the Seattle and Plymouth.
Swoon's website has seen an increase in searches for the love seats since 27 January and the company's analytics predict searches will double next week, in the lead up to Valentines day.
Since August last year there have been almost 10,000 monthly searches, according to Google Trends, for 'loveseat'.
Debbie Williamson, Co-Founder of Swoon said: 'We know that our customers’ homes come in all shapes and sizes and the love seat is that perfect ‘in between’ fit, a stylish solution when you need to maximise your space.'
She continued: 'A lot of our customers have searched for love seats on our website and our design team has been able to respond quickly to this demand, creating ten new and distinctive designs, which has contributed to the huge increase in sales that we’ve seen.'
Swoon's business model mirrors that of high street giant Zara, which involves launching new products on a weekly basis to keep up with growing market trends.
The online retailer also has as partnerships with selected Debenhams across the country.
This article has been adapted from its original source.
